B2B Storytelling

B2B Audiences // B2B Campaigns // B2B Creative // B2B Storytelling // Industrial // Professional Services // Technology

How to calculate the footprint of your B2B website 

B2B Campaigns // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Does the emergence of virtual production mean the end for greenscreen in B2B videos? 

B2B Branding // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

How should B2B marketers approach 2024? 

This article follows our “2024’s trends in B2B marketing for those targeting a niche” article and focuses on what you can do to navigate 2024 as a B2B marketer targeting a niche. 

B2B Branding // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

2024’s B2B marketing trends for those targeting a niche

We’ve sifted through over 75 individual trend reports to find what is relevant for B2B marketers, so you don’t have to!

B2B Branding // B2B Content Marketing // B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

What storytelling process should you follow when building your B2B brand?

Crafting creating and engaging storytelling for B2B marketing Part 2: The process of storytelling

B2B Branding // B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

What are the building blocks of a powerful B2B brand story?

Crafting creating and engaging storytelling for B2B marketing. Part 1:

B2B Branding // B2B Creative // B2B Storytelling

How to roll out new brand communications without damaging brand strength 

Artificial Intelligence (AI) // B2B Campaigns // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology // Work Practices & Wellbeing

How is Velo approaching AI? We’re proceeding with caution, and so should you! 

ABM Programs // B2B Branding // B2B Campaigns // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

How should marketers that target a niche adapt to Generation Z’s growing influence on B2B Buying?

B2B Campaigns // B2B Content Marketing // B2B Insurance // B2B Storytelling // B2B Strategy // Customer Advocacy // Customer Experience

How do you write an SEO-optimised B2B case study for your website?

B2B Branding // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Building an ESG communication strategy for your business?

B2B Content Marketing // B2B Insurance // B2B Storytelling // B2B Strategy // Customer Advocacy // Customer Experience // Industrial // Professional Services

How can you increase the number of your B2B case studies that get signed off?

B2B Insurance // B2B Storytelling // B2B Strategy // Customer Advocacy // Customer Experience // Industrial // Professional Services // Technology

What makes a great title and executive summary for a B2B case study? 

B2B Content Marketing // B2B Creative // B2B Storytelling // B2B Strategy

What should you think about when building your B2B marketing strategy to target a niche?

Artificial Intelligence (AI) // B2B Content Marketing // B2B Storytelling // B2B Strategy

An overview to ChatGPT and how it can help B2B marketers

B2B Branding // B2B Content Marketing // B2B Creative // B2B Storytelling

The importance of Storytelling in B2B marketing

B2B Campaigns // B2B Content Marketing // B2B Marketing // B2B Storytelling

How to conduct good discovery interviews

B2B Campaigns // B2B Content Marketing // B2B Marketing // B2B Storytelling // B2B Strategy

How to build a thought leadership strategy for a B2B niche audience

B2B Campaigns // B2B Marketing // B2B Storytelling // B2B Strategy

What does good thought leadership look like for companies targeting a niche?

B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

Should you be thinking about the metaverse as a B2B marketer yet?

What opportunities does the metaverse present to B2B marketers?

B2B Campaigns // B2B Content Marketing // B2B Storytelling // B2B Strategy

The cost of living crisis: implications for B2B marketing

The implications for B2B marketers and B2B marketing of recessions and the cost of living crisis.

B2B Content Marketing // B2B Storytelling

Mourning HRH: 4 tips on how B2B marketers must stay mindful

B2B Branding // B2B Content Marketing // B2B Storytelling

Copy, right? Do you know the rights and wrongs around your image use?

B2B Content Marketing // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Creative takes the spotlight! What B2B marketers need to know…

B2B Branding // B2B Storytelling // B2B Strategy // Technology

B2B technology companies should include sustainability messaging as part of your brand positioning. But how?

B2B Branding // B2B Content Marketing // B2B Storytelling // Customer Experience

How do you make your B2B brand story resonate?

Crafting creating and engaging storytelling for B2B marketing. Part 3:

B2B Branding // B2B Creative // B2B Storytelling

Creative thinking is at the core of B2B marketing. Never more so than now.

B2B Branding // B2B Content Marketing // B2B Storytelling // Creative Covenant // Technology

‘Wassup?’​ Lessons in brand storytelling

B2B Creative // B2B Storytelling // Creative Covenant

The most personal is the most creative