B2B Storytelling
Your brand must resonate with your audience’s needs and values. A compelling brand story connects emotionally, inspiring aspirations, and vividly communicates your business’s purpose, methods, and significance. Find out more here.

10 Lessons We’ve Learnt Whilst Working On Our ESG Strategy
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Read moreWhat makes a great title and executive summary for a B2B case study?
Read moreMastering B2B Marketing to a Niche: Challenges and Strategies
Read moreUnlocking the Secrets of ChatGPT: The Ultimate Conversational AI?
Read moreThe importance of Storytelling in B2B marketing
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Read moreHow to build a thought leadership strategy for a B2B niche audience
Read moreWhat does good thought leadership look like for companies targeting a niche?
Read moreShould you be thinking about the metaverse as a B2B marketer yet?
What opportunities does the metaverse present to B2B marketers?
Read moreThe cost of living crisis: implications for B2B marketing
The implications for B2B marketers and B2B marketing of recessions and the cost of living crisis.
Read moreMourning HRH: 4 tips on how B2B marketers must stay mindful
Read moreCopy, right? Do you know the rights and wrongs around your image use?
Read moreCreative takes the spotlight! What B2B marketers need to know…
Read moreB2B technology companies should include sustainability messaging as part of your brand positioning. But how?
Read moreCrafting creating and engaging storytelling for B2B marketing. Part 3: Specifics of making your storytelling resonate.
Read moreBrand and storytelling agency Creative Covenant is joining Velo. What does this mean for Velo’s clients?
More firepower with even deeper sector knowledge, to tell our client’s stories and to develop our team.
Read moreCrafting creating and engaging storytelling for B2B marketing. Part 2: The process of storytelling.
Crafting creating and engaging storytelling for B2B marketing Part 2: The process of storytelling
Read moreCrafting creating and engaging storytelling for B2B marketing. Part 1: Understanding why story works.
Read moreCreative thinking is at the core of B2B marketing. Never more so than now.
Read more‘Wassup?’ Lessons in brand storytelling
Read moreThe most personal is the most creative
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