Industrial

B2B Audiences // B2B Campaigns // B2B Creative // B2B Storytelling // Industrial // Professional Services // Technology

How to calculate the footprint of your B2B website 

B2B Campaigns // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Does the emergence of virtual production mean the end for greenscreen in B2B videos? 

B2B Branding // B2B Strategy // Customer Experience // Industrial // Professional Services // Technology

A sales and marketing relationship designed to supercharge your growth

B2B Branding // B2B Strategy // Customer Experience // Industrial // Professional Services // Technology

Your sales team will tell you who your best prospects are. Well, 16% of the time

B2B Branding // B2B Creative // B2B Strategy // Industrial // Professional Services // Technology

How to measure your B2B brand strength 

You might think your brand is powerful, but how can you be sure? Do you have a method for tracking it over time to effectively manage it? 

B2B Audiences // B2B Strategy // Industrial

Need a B2B persona for production managers in an industrial setting?

B2B Branding // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

How should B2B marketers approach 2024? 

This article follows our “2024’s trends in B2B marketing for those targeting a niche” article and focuses on what you can do to navigate 2024 as a B2B marketer targeting a niche. 

B2B Branding // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

2024’s B2B marketing trends for those targeting a niche

We’ve sifted through over 75 individual trend reports to find what is relevant for B2B marketers, so you don’t have to!

B2B Branding // B2B Content Marketing // B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

What storytelling process should you follow when building your B2B brand?

Crafting creating and engaging storytelling for B2B marketing Part 2: The process of storytelling

B2B Branding // B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

What are the building blocks of a powerful B2B brand story?

Crafting creating and engaging storytelling for B2B marketing. Part 1:

B2B Events // B2B Marketing // Industrial

What are the lessons for B2B marketers trying to create a new market for their product? Lessons from the BSRIA briefing on Air Quality. 

Artificial Intelligence (AI) // B2B Campaigns // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology // Work Practices & Wellbeing

How is Velo approaching AI? We’re proceeding with caution, and so should you! 

B2B Campaigns // B2B Strategy // Industrial // MarTech // Professional Services // Technology

Should B2B marketers be using Threads (instead of X) when targeting a niche?

ABM Programs // B2B Branding // B2B Campaigns // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

How should marketers that target a niche adapt to Generation Z’s growing influence on B2B Buying?

ABM Programs // B2B Campaigns // B2B Creative // B2B Strategy // Industrial // Professional Services // Technology

Are Digital Out of Home (DOOH) platforms suitable for reaching niche B2B audiences yet?

ABM Programs // B2B Campaigns // B2B Content Marketing // B2B Creative // B2B Insurance // Industrial // MarTech // Professional Services

What are the key metrics you should track as a B2B marketer targeting a niche to be able to justify increasing your budget?

B2B Branding // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Building an ESG communication strategy for your business?

B2B Content Marketing // B2B Insurance // B2B Storytelling // B2B Strategy // Customer Advocacy // Customer Experience // Industrial // Professional Services

How can you increase the number of your B2B case studies that get signed off?

B2B Insurance // B2B Storytelling // B2B Strategy // Customer Advocacy // Customer Experience // Industrial // Professional Services // Technology

What makes a great title and executive summary for a B2B case study? 

B2B Content Marketing // Customer Advocacy // Industrial // Professional Services // Technology

How to create a B2B podcast series – and why you should

B2B Branding // B2B Content Marketing // Industrial // Professional Services // Technology

Velo presents… Leftover Turkey Quiche

B2B Content Marketing // B2B Insurance // B2B Marketing // Industrial // Professional Services // Technology

Top 5 Festive B2B Marketing Ideas

B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

Should you be thinking about the metaverse as a B2B marketer yet?

What opportunities does the metaverse present to B2B marketers?

B2B Marketing // Industrial

What are the best resources to help B2B marketers keep up with the latest developments in the industrial sector?

An essential resource list of news sites, blogs, podcasts, trade associations and more for marketing professionals working in industrial marketing.

B2B Content Marketing // B2B Events // Industrial // Professional Services // Technology

How events have become a crucial part of B2B content marketing strategy

B2B Content Marketing // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Creative takes the spotlight! What B2B marketers need to know…

B2B Branding // B2B Content Marketing // B2B Strategy // Industrial

How industrial b2b companies can attract more sales ready leads through more effective marketing

B2B Branding // B2B Campaigns // B2B Strategy // Industrial

What are the 5 main challenges for b2b industrial marketing?

B2B Events // Customer Experience // Industrial // Professional Services

Post-COVID, B2B Events Are Back But Not As We Knew Them