Technology

In today’s tech-driven world, businesses centred around technology understand the increasing focus on online platforms, software, and technology investments. The challenge lies in enticing prospective customers to engage in trials, experience the product, and gain immediate value.

As a specialised B2B tech marketing agency, we can help you conquer this challenge and drive meaningful results for your B2B technology solutions.  Learn more here.

Diwakar Redhu

B2B Campaigns // B2B Strategy // Technology

Digital Out of Home (DOOH) explained: Suitable for reaching niche audiences yet?

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Matt Scutt

Technology

The Apple Vision Pro: the calm before the storm?

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Diwakar Redhu

B2B Creative // B2B Strategy // Technology

4 Reasons Why Piwik Pro Is Popular As A Viable Alternative To GA4

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Paul Crabtree

ABM Programs // B2B Campaigns // B2B Strategy // Professional Services // Technology

Building An Effective ABM Prospect-List When Targeting A B2B Niche

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George Bates

B2B Campaigns // B2B Strategy // Technology

What Can B2B Technology Companies Do To Leverage SEO?

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Gayle Kennedy

B2B Content Marketing // Customer Advocacy // Industrial // Professional Services // Technology

How to create a B2B podcast series – and why you should

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Paul Crabtree

B2B Branding // B2B Content Marketing // Industrial // Professional Services // Technology

Velo presents… Leftover Turkey Quiche

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George Bates

Alexandra Haider

Technology

What does best practice brand communication look like in the technology sector?

The Velo team looks at five technology brands implementing good marketing practice and where they could be improved further.

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Helena Martin

B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

Should you be thinking about the metaverse as a B2B marketer yet?

What opportunities does the metaverse present to B2B marketers?

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Sam Willoughby

B2B Content Marketing // B2B Events // Industrial // Professional Services // Technology

How events have become a crucial part of B2B content marketing strategy

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Corey Waters

B2B Branding // B2B Content Marketing // Technology

What are the best resources to help B2B marketers keep up with the latest developments in the technology sector?

An essential resource list of news sites, blogs, podcasts, trade associations, events and more for marketing professionals working in the technology sector.

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Gayle Kennedy

B2B Content Marketing // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Creative takes the spotlight! What B2B marketers need to know…

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Elizabeth Reynolds-Horne

B2B Branding // B2B Content Marketing // Customer Experience // Technology

Why successful B2B technology companies are investing in customer success stories – and how you can too

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Paul Crabtree

B2B Branding // B2B Storytelling // B2B Strategy // Technology

B2B technology companies should include sustainability messaging as part of your brand positioning. But how?

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Diwakar Redhu

B2B Campaigns // B2B Content Marketing // Technology

What does the rise in Connected TVs mean for B2B marketers? Is this a new channel to be considered?

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Louise Mantle

ABM Programs // B2B Campaigns // MarTech // Technology

Unlocking the full potential of Marketo for B2B marketing

This article outlines some of the best ways we’ve found in unlocking the full potential of Marketo for B2B marketing.

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Paul Crabtree

ABM Programs // B2B Campaigns // Customer Experience // Technology

What are the top marketing challenges facing technology businesses and how to fix them?

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Paul Crabtree

B2B Branding // B2B Content Marketing // Professional Services // Technology

Are changes in the HR space evolving the way products and services will be bought and sold forever?

Velo is recognising significant changes in how buyers research, select and procure B2B services and none-more so than around HR services where roles, responsibilities, priorities and challenges have changed completely in comparison to pre-covid times.

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Corey Waters

B2B Campaigns // B2B Marketing // Technology

Is data gathering as tiresome as it seems, or do we just need better tools?

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Rene Power

B2B Branding // B2B Content Marketing // B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

Crafting creating and engaging storytelling for B2B marketing. Part 2: The process of storytelling.

Crafting creating and engaging storytelling for B2B marketing Part 2: The process of storytelling

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Rene Power

B2B Branding // B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

Crafting creating and engaging storytelling for B2B marketing. Part 1: Understanding why story works.

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Gayle Kennedy

B2B Branding // Creative Covenant // Technology

It’s time to rethink cybersecurity marketing

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Gayle Kennedy

B2B Branding // B2B Content Marketing // Creative Covenant // Technology

All You Wanted To Know About Research-Led Marketing

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Lee Mansfield

B2B Branding // Industrial // MarTech // Professional Services // Technology

Our top 10 WordPress Plug-ins – and why you need them today

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Gayle Kennedy

B2B Branding // B2B Content Marketing // Creative Covenant // Technology

Cybersecurity Marketing Podcast: Episode 2, Part 1: An intro to research-led marketing

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Gayle Kennedy

B2B Branding // B2B Content Marketing // Creative Covenant // Technology

Cybersecurity Marketing Podcast: Episode 1: Accepting you have a problem

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Paul Crabtree

Industrial // Professional Services // Technology

Built by recommendation – why specialising in three core sectors makes Velo a trusted B2B marketing agency

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Gayle Kennedy

B2B Branding // B2B Content Marketing // B2B Storytelling // Creative Covenant // Technology

‘Wassup?’​ Lessons in brand storytelling

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Lucie Dobinson

B2B Branding // Creative Covenant // Technology

What does COVID-19 mean for your marketing strategy?

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Built on recommendations, Velo is a specialist B2B marketing agency that crafts marketing to be proud of for clients targeting a niche in the technology, industrial, and professional services sectors.
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