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B2B Audiences

Barry Lemon

B2B Audiences // B2B Marketing

Women in B2B marketing: celebrating impact and inspiring inclusion

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Paul Crabtree

B2B Audiences // B2B Campaigns // B2B Creative // B2B Storytelling // Industrial // Professional Services // Technology

How to calculate the footprint of your B2B website 

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Helena Phillips

B2B Audiences // B2B Branding // Professional Services

Need a B2B persona for targeting Facilities Managers or Buildings Managers? 

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Lottie O'Donoghue

B2B Audiences // B2B Strategy // Professional Services

Need a B2B persona for senior HR Leaders? 

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Lottie O'Donoghue

B2B Audiences // B2B Strategy // Industrial

Need a B2B persona for production managers in an industrial setting?

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Helena Phillips

B2B Audiences // B2B Strategy // Professional Services

Need a B2B persona for targeting faculty at higher education institutions?

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Lottie O'Donoghue

B2B Audiences // B2B Branding // B2B Campaigns // B2B Strategy // Customer Experience

Why do B2B marketers need to go much deeper to understand their customers? Making the case for expanded Buyer Personas.

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Recent Articles

What can B2B brands learn from Taylor Swift?
25th April 2024

Third-party cookies: is your B2B marketing about to crumble?
4th April 2024

Women in B2B marketing: celebrating impact and inspiring inclusion
8th March 2024

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