B2B Content Marketing

B2B Content Marketing // B2B Storytelling // B2B Strategy // Customer Advocacy // Customer Experience // Industrial // Professional Services

3 Stages To Getting Your B2B Success Stories Signed Off

B2B Content Marketing // B2B Creative // B2B Storytelling // B2B Strategy

Mastering B2B Marketing to a Niche: Challenges and Strategies

B2B Campaigns // B2B Content Marketing // B2B Strategy

If you target a niche, should B2B influencers be part of your strategy? 

B2B Content Marketing // B2B Storytelling // B2B Strategy

Unlocking the Secrets of ChatGPT: The Ultimate Conversational AI?

B2B Branding // B2B Content Marketing // B2B Creative // B2B Storytelling

The importance of Storytelling in B2B marketing

B2B Campaigns // B2B Content Marketing // B2B Marketing // B2B Storytelling

How to conduct good discovery interviews

B2B Campaigns // B2B Content Marketing // B2B Marketing // B2B Storytelling // B2B Strategy

How to build a thought leadership strategy for a B2B niche audience

B2B Content Marketing // Customer Advocacy // Industrial // Professional Services // Technology

How to create a B2B podcast series – and why you should

B2B Branding // B2B Content Marketing // Industrial // Professional Services // Technology

Velo presents… Leftover Turkey Quiche

B2B Content Marketing // B2B Insurance // B2B Marketing // Industrial // Professional Services // Technology

Top 5 Festive B2B Marketing Ideas

B2B Campaigns // B2B Content Marketing // B2B Storytelling // B2B Strategy

The cost of living crisis: implications for B2B marketing

The implications for B2B marketers and B2B marketing of recessions and the cost of living crisis.

B2B Content Marketing // B2B Storytelling

Mourning HRH: 4 tips on how B2B marketers must stay mindful

B2B Content Marketing // B2B Events // Industrial // Professional Services // Technology

How events have become a crucial part of B2B content marketing strategy

B2B Branding // B2B Content Marketing // B2B Storytelling

Copy, right? Do you know the rights and wrongs around your image use?

ABM Programs // B2B Branding // B2B Campaigns // B2B Content Marketing

What can B2B Marketers learn from those using social media well? | B2B social media best practice

What lessons can B2B Marketers learn from those using social media well? | B2B social media best practice

B2B Branding // B2B Content Marketing // Technology

What are the best resources to help B2B marketers keep up with the latest developments in the technology sector?

An essential resource list of news sites, blogs, podcasts, trade associations, events and more for marketing professionals working in the technology sector.

B2B Content Marketing // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Creative takes the spotlight! What B2B marketers need to know…

B2B Branding // B2B Content Marketing // B2B Strategy // Industrial

How industrial b2b companies can attract more sales ready leads through more effective marketing

B2B Content Marketing // Customer Experience // Professional Services

How to design customer success stories that transform your professional services B2B marketing 

B2B Branding // B2B Content Marketing // Customer Experience // Technology

Why successful B2B technology companies are investing in customer success stories – and how you can too

B2B Campaigns // B2B Content Marketing // Technology

What does the rise in Connected TVs mean for B2B marketers? Is this a new channel to be considered?

B2B Content Marketing // Customer Experience

10 things pancakes and content have in common

B2B Campaigns // B2B Content Marketing // Customer Experience // Professional Services

5 Problems Facing Professional Services Companies When It Comes To Growth

B2B Branding // B2B Content Marketing // Professional Services // Technology

Are changes in the HR space evolving the way products and services will be bought and sold forever?

Velo is recognising significant changes in how buyers research, select and procure B2B services and none-more so than around HR services where roles, responsibilities, priorities and challenges have changed completely in comparison to pre-covid times.

B2B Branding // B2B Content Marketing // B2B Storytelling // Customer Experience

Crafting creating and engaging storytelling for B2B marketing. Part 3: Specifics of making your storytelling resonate.

B2B Branding // B2B Content Marketing // B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

Crafting creating and engaging storytelling for B2B marketing. Part 2: The process of storytelling.

Crafting creating and engaging storytelling for B2B marketing Part 2: The process of storytelling

B2B Branding // B2B Content Marketing // Creative Covenant // Technology

All You Wanted To Know About Research-Led Marketing

B2B Branding // B2B Content Marketing // Creative Covenant // Technology

Cybersecurity Marketing Podcast: Episode 2, Part 1: An intro to research-led marketing

B2B Branding // B2B Content Marketing // Creative Covenant // Technology

Cybersecurity Marketing Podcast: Episode 1: Accepting you have a problem

B2B Branding // B2B Content Marketing // B2B Storytelling // Creative Covenant // Technology

‘Wassup?’​ Lessons in brand storytelling