B2B Content Marketing

Crafting a powerful and relevant B2B content marketing strategy is challenging, but vital.

Our expert team of multi-media specialists and former journalists create captivating content, from podcasts to case studies and white papers, to connect with your audiences and support your sales process. Find out more here.

Lottie O'Donoghue

Paul Crabtree

B2B Content Marketing // B2B Creative // B2B Storytelling // B2B Strategy

Mastering B2B Marketing to a Niche: Challenges and Strategies

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Anna Smirnova

B2B Campaigns // B2B Content Marketing // B2B Strategy

If you target a niche, should B2B influencers be part of your strategy? 

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George Bates

B2B Content Marketing // B2B Storytelling // B2B Strategy

Unlocking the Secrets of ChatGPT: The Ultimate Conversational AI?

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Naomi Hefter

B2B Branding // B2B Content Marketing // B2B Creative // B2B Storytelling

The importance of Storytelling in B2B marketing

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David Carey

B2B Campaigns // B2B Content Marketing // B2B Marketing // B2B Storytelling

How to conduct good discovery interviews

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Helena Martin

B2B Campaigns // B2B Content Marketing // B2B Marketing // B2B Storytelling // B2B Strategy

How to build a thought leadership strategy for a B2B niche audience

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Gayle Kennedy

B2B Content Marketing // Customer Advocacy // Industrial // Professional Services // Technology

How to create a B2B podcast series – and why you should

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Paul Crabtree

B2B Branding // B2B Content Marketing // Industrial // Professional Services // Technology

Velo presents… Leftover Turkey Quiche

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George Bates

Paul Crabtree

B2B Campaigns // B2B Content Marketing // B2B Storytelling // B2B Strategy

The cost of living crisis: implications for B2B marketing

The implications for B2B marketers and B2B marketing of recessions and the cost of living crisis.

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Alexandra Haider

B2B Content Marketing // B2B Storytelling

Mourning HRH: 4 tips on how B2B marketers must stay mindful

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Sam Willoughby

B2B Content Marketing // B2B Events // Industrial // Professional Services // Technology

How events have become a crucial part of B2B content marketing strategy

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Matt Scutt

B2B Branding // B2B Content Marketing // B2B Storytelling

Copy, right? Do you know the rights and wrongs around your image use?

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Helena Martin

ABM Programs // B2B Branding // B2B Campaigns // B2B Content Marketing

What can B2B Marketers learn from those using social media well? | B2B social media best practice

What lessons can B2B Marketers learn from those using social media well? | B2B social media best practice

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Corey Waters

B2B Branding // B2B Content Marketing // Technology

What are the best resources to help B2B marketers keep up with the latest developments in the technology sector?

An essential resource list of news sites, blogs, podcasts, trade associations, events and more for marketing professionals working in the technology sector.

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Gayle Kennedy

B2B Content Marketing // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Creative takes the spotlight! What B2B marketers need to know…

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Paul Crabtree

B2B Branding // B2B Content Marketing // B2B Strategy // Industrial

How industrial b2b companies can attract more sales ready leads through more effective marketing

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Sarah Rowntree

B2B Content Marketing // Customer Experience // Professional Services

How to design customer success stories that transform your professional services B2B marketing 

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Elizabeth Reynolds-Horne

B2B Branding // B2B Content Marketing // Customer Experience // Technology

Why successful B2B technology companies are investing in customer success stories – and how you can too

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Diwakar Redhu

B2B Campaigns // B2B Content Marketing // Technology

What does the rise in Connected TVs mean for B2B marketers? Is this a new channel to be considered?

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Helena Martin

B2B Content Marketing // Customer Experience

10 things pancakes and content have in common

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Paul Crabtree

B2B Campaigns // B2B Content Marketing // Customer Experience // Professional Services

5 Problems Facing Professional Services Companies When It Comes To Growth

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Paul Crabtree

B2B Branding // B2B Content Marketing // Professional Services // Technology

Are changes in the HR space evolving the way products and services will be bought and sold forever?

Velo is recognising significant changes in how buyers research, select and procure B2B services and none-more so than around HR services where roles, responsibilities, priorities and challenges have changed completely in comparison to pre-covid times.

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Rene Power

B2B Branding // B2B Content Marketing // B2B Storytelling // Customer Experience

Crafting creating and engaging storytelling for B2B marketing. Part 3: Specifics of making your storytelling resonate.

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Rene Power

B2B Branding // B2B Content Marketing // B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

Crafting creating and engaging storytelling for B2B marketing. Part 2: The process of storytelling.

Crafting creating and engaging storytelling for B2B marketing Part 2: The process of storytelling

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Gayle Kennedy

B2B Branding // B2B Content Marketing // Creative Covenant // Technology

All You Wanted To Know About Research-Led Marketing

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Gayle Kennedy

B2B Branding // B2B Content Marketing // Creative Covenant // Technology

Cybersecurity Marketing Podcast: Episode 2, Part 1: An intro to research-led marketing

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Gayle Kennedy

B2B Branding // B2B Content Marketing // Creative Covenant // Technology

Cybersecurity Marketing Podcast: Episode 1: Accepting you have a problem

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Gayle Kennedy

B2B Branding // B2B Content Marketing // B2B Storytelling // Creative Covenant // Technology

‘Wassup?’​ Lessons in brand storytelling

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Built on recommendations, Velo is a specialist B2B marketing agency that crafts marketing to be proud of for clients targeting a niche in the technology, industrial, and professional services sectors.
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