B2B Content Marketing

B2B Branding // B2B Content Marketing // B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

What storytelling process should you follow when building your B2B brand?

Crafting creating and engaging storytelling for B2B marketing Part 2: The process of storytelling

B2B Branding // B2B Campaigns // B2B Content Marketing

Absolutely (Christmas) Crackers!

Artificial Intelligence (AI) // B2B Campaigns // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology // Work Practices & Wellbeing

How is Velo approaching AI? We’re proceeding with caution, and so should you! 

ABM Programs // B2B Branding // B2B Campaigns // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

How should marketers that target a niche adapt to Generation Z’s growing influence on B2B Buying?

Artificial Intelligence (AI) // B2B Content Marketing // Technology

The Apple Vision Pro: the calm before the storm?

ABM Programs // B2B Campaigns // B2B Content Marketing // B2B Creative // B2B Insurance // Industrial // MarTech // Professional Services

What are the key metrics you should track as a B2B marketer targeting a niche to be able to justify increasing your budget?

ABM Programs // B2B Campaigns // B2B Content Marketing // B2B Insurance // B2B Strategy // Professional Services // Technology

How do you build your list of prospective niche B2B companies for an ABM campaign?

B2B Campaigns // B2B Content Marketing // B2B Insurance // B2B Storytelling // B2B Strategy // Customer Advocacy // Customer Experience

How do you write an SEO-optimised B2B case study for your website?

B2B Branding // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Building an ESG communication strategy for your business?

B2B Content Marketing // B2B Insurance // B2B Storytelling // B2B Strategy // Customer Advocacy // Customer Experience // Industrial // Professional Services

How can you increase the number of your B2B case studies that get signed off?

B2B Content Marketing // B2B Creative // B2B Storytelling // B2B Strategy

What should you think about when building your B2B marketing strategy to target a niche?

B2B Campaigns // B2B Content Marketing // B2B Strategy

If you target a niche, should B2B influencers be part of your strategy? 

Artificial Intelligence (AI) // B2B Content Marketing // B2B Storytelling // B2B Strategy

An overview to ChatGPT and how it can help B2B marketers

B2B Branding // B2B Content Marketing // B2B Creative // B2B Storytelling

The importance of Storytelling in B2B marketing

B2B Campaigns // B2B Content Marketing // B2B Marketing // B2B Storytelling

How to conduct good discovery interviews

B2B Campaigns // B2B Content Marketing // B2B Marketing // B2B Storytelling // B2B Strategy

How to build a thought leadership strategy for a B2B niche audience

B2B Content Marketing // Customer Advocacy // Industrial // Professional Services // Technology

How to create a B2B podcast series – and why you should

B2B Branding // B2B Content Marketing // Industrial // Professional Services // Technology

Velo presents… Leftover Turkey Quiche

B2B Content Marketing // B2B Insurance // B2B Marketing // Industrial // Professional Services // Technology

Top 5 Festive B2B Marketing Ideas

B2B Campaigns // B2B Content Marketing // B2B Storytelling // B2B Strategy

The cost of living crisis: implications for B2B marketing

The implications for B2B marketers and B2B marketing of recessions and the cost of living crisis.

B2B Content Marketing // B2B Storytelling

Mourning HRH: 4 tips on how B2B marketers must stay mindful

B2B Content Marketing // B2B Events // Industrial // Professional Services // Technology

How events have become a crucial part of B2B content marketing strategy

B2B Branding // B2B Content Marketing // B2B Storytelling

Copy, right? Do you know the rights and wrongs around your image use?

ABM Programs // B2B Branding // B2B Campaigns // B2B Content Marketing

What can B2B Marketers learn from those using social media well? | B2B social media best practice

What lessons can B2B Marketers learn from those using social media well? | B2B social media best practice

B2B Branding // B2B Content Marketing // Technology

What are the best resources to help B2B marketers keep up with the latest developments in the technology sector?

An essential resource list of news sites, blogs, podcasts, trade associations, events and more for marketing professionals working in the technology sector.

B2B Content Marketing // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Creative takes the spotlight! What B2B marketers need to know…

B2B Branding // B2B Content Marketing // B2B Strategy // Industrial

How industrial b2b companies can attract more sales ready leads through more effective marketing

B2B Content Marketing // Customer Experience // Professional Services

How to design customer success stories that transform your professional services B2B marketing 

B2B Branding // B2B Content Marketing // Customer Experience // Technology

Why successful B2B technology companies are investing in customer success stories – and how you can too

B2B Campaigns // B2B Content Marketing // Technology

What does the rise in Connected TVs mean for B2B marketers? Is this a new channel to be considered?