B2B Strategy

The shifting B2B buying behaviour demands a comprehensive B2B content marketing strategy. It highlights the significance of powerful, relevant content addressing audience challenges and pain points, transcending features and functions. However, executing this effectively poses challenges.

To overcome them, we integrate brand development strategies with powerful marketing campaign execution. Find out more here.

Paul Crabtree

B2B Strategy

How is Velo approaching AI? We’re proceeding with caution, and so should you! 

Read more

Barry Lemon

B2B Strategy

Why should you target the 95% of your audience that are not in the market?

Read more

Diwakar Redhu

B2B Strategy // MarTech

Should B2B marketers be using Threads (instead of X) when targeting a niche?

Read more

Paul Crabtree

B2B Strategy

Generation Z has not only joined the workforce, but they’re influencing B2B Buying. How should B2B marketers that target a niche adapt?

Read more

Diwakar Redhu

B2B Campaigns // B2B Strategy // Technology

Digital Out of Home (DOOH) explained: Suitable for reaching niche audiences yet?

Read more

Diwakar Redhu

B2B Creative // B2B Strategy // Technology

4 Reasons Why Piwik Pro Is Popular As A Viable Alternative To GA4

Read more

Paul Crabtree

ABM Programs // B2B Campaigns // B2B Strategy // Professional Services // Technology

Building An Effective ABM Prospect-List When Targeting A B2B Niche

Read more

George Bates

B2B Creative // B2B Strategy // MarTech

3 Effective KPI Strategies To Elevate Your B2B Marketing Strategy

Read more

Barry Lemon

B2B Strategy

How to write a SEO-optimised case study for your website. 

Read more

Paul Crabtree

B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services

10 Lessons We’ve Learnt Whilst Working On Our ESG Strategy

Read more

Lottie O'Donoghue

Barry Lemon

B2B Storytelling // B2B Strategy

What makes a great title and executive summary for a B2B case study? 

Read more

Paul Crabtree

B2B Content Marketing // B2B Creative // B2B Storytelling // B2B Strategy

Mastering B2B Marketing to a Niche: Challenges and Strategies

Read more

Paul Crabtree

B2B Strategy // Customer Experience

We Prefer Recommendations To Pitches In The B2B Buying Process

Read more

Elizabeth Reynolds-Horne

B2B Branding // B2B Strategy // Customer Advocacy // Customer Experience

Why B2B Customer Advocacy Programs Should Be More Than Just Stories

In a world where more and more buyer research is conducted online, they are a valuable part of the B2B marketer’s tool kit, offering real, tangible authenticity to a companies’ claims when they are developed and used correctly.

Read more

George Bates

B2B Campaigns // B2B Strategy // Technology

What Can B2B Technology Companies Do To Leverage SEO?

Read more

Anna Smirnova

B2B Campaigns // B2B Content Marketing // B2B Strategy

If you target a niche, should B2B influencers be part of your strategy? 

Read more

George Bates

B2B Content Marketing // B2B Storytelling // B2B Strategy

Unlocking the Secrets of ChatGPT: The Ultimate Conversational AI?

Read more

Helena Martin

B2B Campaigns // B2B Content Marketing // B2B Marketing // B2B Storytelling // B2B Strategy

How to build a thought leadership strategy for a B2B niche audience

Read more

Naomi Hefter

B2B Campaigns // B2B Marketing // B2B Storytelling // B2B Strategy

What does good thought leadership look like for companies targeting a niche?

Read more

Paul Crabtree

B2B Campaigns // B2B Creative // B2B Marketing // B2B Strategy

An agency selection scorecard for B2B marketers that target a niche

Read more

Paul Crabtree

B2B Campaigns // B2B Content Marketing // B2B Storytelling // B2B Strategy

The cost of living crisis: implications for B2B marketing

The implications for B2B marketers and B2B marketing of recessions and the cost of living crisis.

Read more

Gayle Kennedy

B2B Content Marketing // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Creative takes the spotlight! What B2B marketers need to know…

Read more

Paul Crabtree

B2B Branding // B2B Content Marketing // B2B Strategy // Industrial

How industrial b2b companies can attract more sales ready leads through more effective marketing

Read more

Paul Crabtree

B2B Branding // B2B Storytelling // B2B Strategy // Technology

B2B technology companies should include sustainability messaging as part of your brand positioning. But how?

Read more

Gayle Kennedy

B2B Branding // B2B Strategy

Brand marketing is back! What B2B marketers need to know…

Read more

Matt Scutt

B2B Branding // B2B Strategy

Building a B2B brand identity to be proud of – the importance of clarity, coherence, relevance and consistency

Read more

Sam Willoughby

B2B Events // B2B Strategy

Why an experiential event should be part of your thinking as a B2B marketer in 2022

Read more

Rene Power

B2B Branding // B2B Campaigns // B2B Strategy // Industrial

What are the 5 main challenges for b2b industrial marketing?

Read more

Nick Taylor

B2B Branding // B2B Campaigns // B2B Strategy // Customer Experience

Why do b2b marketers need to go much deeper to understand their customers? Making the case for expanded Buyer Personas.

Read more
Back to top
Built on recommendations, Velo is a specialist B2B marketing agency that crafts marketing to be proud of for clients targeting a niche in the technology, industrial, and professional services sectors.
Send us your brief
Got a challenge for our team? We’d love to hear more.
Contact Us
Support
Terms & Conditions
Cookie & Privacy Policy
Address
60 Weston Street,
London, SE1 3QJ
Phone
+44 (0)208 144 1574
© 2023 Velo Marketing Ltd