B2B Branding

B2B Branding // B2B Strategy // Customer Experience // Industrial // Professional Services // Technology

A sales and marketing relationship designed to supercharge your growth

B2B Branding // B2B Strategy // Customer Experience // Industrial // Professional Services // Technology

Your sales team will tell you who your best prospects are. Well, 16% of the time

B2B Audiences // B2B Branding // Professional Services

Need a B2B persona for targeting Facilities Managers or Buildings Managers? 

B2B Branding // B2B Creative // B2B Strategy // Industrial // Professional Services // Technology

How to measure your B2B brand strength 

You might think your brand is powerful, but how can you be sure? Do you have a method for tracking it over time to effectively manage it? 

B2B Branding // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

How should B2B marketers approach 2024? 

This article follows our “2024’s trends in B2B marketing for those targeting a niche” article and focuses on what you can do to navigate 2024 as a B2B marketer targeting a niche. 

B2B Branding // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

2024’s B2B marketing trends for those targeting a niche

We’ve sifted through over 75 individual trend reports to find what is relevant for B2B marketers, so you don’t have to!

B2B Branding // B2B Content Marketing // B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

What storytelling process should you follow when building your B2B brand?

Crafting creating and engaging storytelling for B2B marketing Part 2: The process of storytelling

B2B Branding // B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

What are the building blocks of a powerful B2B brand story?

Crafting creating and engaging storytelling for B2B marketing. Part 1:

B2B Branding // B2B Campaigns // B2B Content Marketing

Absolutely (Christmas) Crackers!

B2B Branding // B2B Creative // B2B Storytelling

How to roll out new brand communications without damaging brand strength 

B2B Branding // B2B Strategy

How should you budget for the right balance for brand and sales activation campaigns when targeting a niche?

ABM Programs // B2B Branding // B2B Campaigns // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

How should marketers that target a niche adapt to Generation Z’s growing influence on B2B Buying?

B2B Branding // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Building an ESG communication strategy for your business?

B2B Audiences // B2B Branding // B2B Campaigns // B2B Strategy // Customer Experience

Why do B2B marketers need to go much deeper to understand their customers? Making the case for expanded Buyer Personas.

B2B Branding // B2B Strategy // Customer Advocacy // Customer Experience

Why should B2B Customer Advocacy Programs be more than just stories?

In a world where more and more buyer research is conducted online, they are a valuable part of the B2B marketer’s tool kit, offering real, tangible authenticity to a companies’ claims when they are developed and used correctly.

B2B Branding // B2B Content Marketing // B2B Creative // B2B Storytelling

The importance of Storytelling in B2B marketing

B2B Branding // B2B Campaigns // B2B Creative // B2B Marketing

Marketing trends industrial companies should care about in 2023

B2B Branding // B2B Campaigns // B2B Creative // B2B Marketing

Let’s Talk Key B2B Marketing Trends In 2023 For The Technology Sector

B2B Branding // B2B Content Marketing // Industrial // Professional Services // Technology

Velo presents… Leftover Turkey Quiche

B2B Branding // B2B Content Marketing // B2B Storytelling

Copy, right? Do you know the rights and wrongs around your image use?

ABM Programs // B2B Branding // B2B Campaigns // B2B Content Marketing

What can B2B Marketers learn from those using social media well? | B2B social media best practice

What lessons can B2B Marketers learn from those using social media well? | B2B social media best practice

B2B Branding // B2B Content Marketing // Technology

What are the best resources to help B2B marketers keep up with the latest developments in the technology sector?

An essential resource list of news sites, blogs, podcasts, trade associations, events and more for marketing professionals working in the technology sector.

B2B Branding // B2B Content Marketing // B2B Strategy // Industrial

How industrial b2b companies can attract more sales ready leads through more effective marketing

B2B Branding // B2B Content Marketing // Customer Experience // Technology

Why successful B2B technology companies are investing in customer success stories – and how you can too

B2B Branding // B2B Storytelling // B2B Strategy // Technology

B2B technology companies should include sustainability messaging as part of your brand positioning. But how?

B2B Branding // B2B Strategy

Brand marketing is back! What B2B marketers need to know…

B2B Branding // Customer Advocacy // Customer Experience

Social media sharing is about the who, not the what: An advocate marketer’s perspective

B2B Branding // B2B Strategy

Building a B2B brand identity to be proud of – the importance of clarity, coherence, relevance and consistency

B2B Branding // B2B Campaigns // B2B Strategy // Industrial

What are the 5 main challenges for b2b industrial marketing?

B2B Branding // B2B Content Marketing // Professional Services // Technology

Are changes in the HR space evolving the way products and services will be bought and sold forever?

Velo is recognising significant changes in how buyers research, select and procure B2B services and none-more so than around HR services where roles, responsibilities, priorities and challenges have changed completely in comparison to pre-covid times.