B2B Branding

B2B Branding // B2B Strategy // Customer Advocacy // Customer Experience

Why B2B Customer Advocacy Programs Should Be More Than Just Stories

In a world where more and more buyer research is conducted online, they are a valuable part of the B2B marketer’s tool kit, offering real, tangible authenticity to a companies’ claims when they are developed and used correctly.

B2B Branding // B2B Content Marketing // B2B Creative // B2B Storytelling

The importance of Storytelling in B2B marketing

B2B Branding // B2B Campaigns // B2B Creative // B2B Marketing

Marketing trends industrial companies should care about in 2023

B2B Branding // B2B Campaigns // B2B Creative // B2B Marketing

Let’s Talk Key B2B Marketing Trends In 2023 For The Technology Sector

B2B Branding // B2B Content Marketing // Industrial // Professional Services // Technology

Velo presents… Leftover Turkey Quiche

B2B Branding // B2B Content Marketing // B2B Storytelling

Copy, right? Do you know the rights and wrongs around your image use?

ABM Programs // B2B Branding // B2B Campaigns // B2B Content Marketing

What can B2B Marketers learn from those using social media well? | B2B social media best practice

What lessons can B2B Marketers learn from those using social media well? | B2B social media best practice

B2B Branding // B2B Content Marketing // Technology

What are the best resources to help B2B marketers keep up with the latest developments in the technology sector?

An essential resource list of news sites, blogs, podcasts, trade associations, events and more for marketing professionals working in the technology sector.

B2B Branding // B2B Content Marketing // B2B Strategy // Industrial

How industrial b2b companies can attract more sales ready leads through more effective marketing

B2B Branding // B2B Content Marketing // Customer Experience // Technology

Why successful B2B technology companies are investing in customer success stories – and how you can too

B2B Branding // B2B Storytelling // B2B Strategy // Technology

B2B technology companies should include sustainability messaging as part of your brand positioning. But how?

B2B Branding // B2B Strategy

Brand marketing is back! What B2B marketers need to know…

B2B Branding // Customer Advocacy // Customer Experience

Social media sharing is about the who, not the what: An advocate marketer’s perspective

B2B Branding // B2B Strategy

Building a B2B brand identity to be proud of – the importance of clarity, coherence, relevance and consistency

B2B Branding // B2B Campaigns // B2B Strategy // Industrial

What are the 5 main challenges for b2b industrial marketing?

B2B Branding // B2B Content Marketing // Professional Services // Technology

Are changes in the HR space evolving the way products and services will be bought and sold forever?

Velo is recognising significant changes in how buyers research, select and procure B2B services and none-more so than around HR services where roles, responsibilities, priorities and challenges have changed completely in comparison to pre-covid times.

B2B Branding // B2B Campaigns // B2B Strategy // Customer Experience

Why do b2b marketers need to go much deeper to understand their customers? Making the case for expanded Buyer Personas.

B2B Branding // B2B Content Marketing // B2B Storytelling // Customer Experience

Crafting creating and engaging storytelling for B2B marketing. Part 3: Specifics of making your storytelling resonate.

B2B Branding // B2B Content Marketing // B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

Crafting creating and engaging storytelling for B2B marketing. Part 2: The process of storytelling.

Crafting creating and engaging storytelling for B2B marketing Part 2: The process of storytelling

B2B Branding // B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

Crafting creating and engaging storytelling for B2B marketing. Part 1: Understanding why story works.

B2B Branding // Creative Covenant // Technology

It’s time to rethink cybersecurity marketing

B2B Branding // B2B Creative // B2B Storytelling

Creative thinking is at the core of B2B marketing. Never more so than now.

B2B Branding // B2B Content Marketing // Creative Covenant // Technology

All You Wanted To Know About Research-Led Marketing

B2B Branding // B2B Content Marketing // Creative Covenant // Technology

Cybersecurity Marketing Podcast: Episode 2, Part 1: An intro to research-led marketing

B2B Branding // B2B Content Marketing // Creative Covenant // Technology

Cybersecurity Marketing Podcast: Episode 1: Accepting you have a problem

B2B Branding // B2B Content Marketing // B2B Storytelling // Creative Covenant // Technology

‘Wassup?’​ Lessons in brand storytelling

B2B Branding // Creative Covenant // Technology

What does COVID-19 mean for your marketing strategy?