B2B Marketing

B2B marketing is more than just analytics and data. It encompasses Branding & Storytelling, Campaigns, Strategy, Customer Experience & Advocacy and Events.

At Velo’s core, we are built on recommendations from the B2B marketing we do for our clients. Find out more here.

Barry Lemon

B2B Audiences // B2B Marketing

Women in B2B marketing: celebrating impact and inspiring inclusion

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Lottie O'Donoghue

B2B Campaigns // B2B Marketing

Is there more to marketing effectively across EMEAR than just translating your marketing? Yes. 

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Paul Crabtree

B2B Events // B2B Marketing // Industrial

What are the lessons for B2B marketers trying to create a new market for their product? Lessons from the BSRIA briefing on Air Quality. 

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Helena Phillips

ABM Programs // B2B Creative // B2B Events // B2B Marketing

Navigating the Evolution of ABM in B2B Marketing: Insights from the Global ABM Conference 2023 

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David Carey

B2B Campaigns // B2B Content Marketing // B2B Marketing // B2B Storytelling

How to conduct good discovery interviews

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Helena Phillips

B2B Campaigns // B2B Content Marketing // B2B Marketing // B2B Storytelling // B2B Strategy

How to build a thought leadership strategy for a B2B niche audience

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Naomi Hefter

B2B Campaigns // B2B Marketing // B2B Storytelling // B2B Strategy

What does good thought leadership look like for companies targeting a niche?

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Helena Phillips

B2B Branding // B2B Campaigns // B2B Creative // B2B Marketing

Marketing trends industrial companies should care about in 2023

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Naomi Hefter

B2B Branding // B2B Campaigns // B2B Creative // B2B Marketing

Let’s Talk Key B2B Marketing Trends In 2023 For The Technology Sector

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George Bates

Paul Crabtree

B2B Campaigns // B2B Creative // B2B Marketing // B2B Marketing Agency Selection // B2B Strategy

An agency selection scorecard for B2B marketers that target a niche

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Rene Power

B2B Marketing // Industrial

What are the best resources to help B2B marketers keep up with the latest developments in the industrial sector?

An essential resource list of news sites, blogs, podcasts, trade associations and more for marketing professionals working in industrial marketing.

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Paul Crabtree

B2B Marketing

B2B Agency of the Year finalist!

They say good things come in threes… We’ve just been shortlisted as B2B Agency of the Year in the UK Agency Awards – for the third consecutive year!

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Gayle Kennedy

ABM Programs // B2B Campaigns // B2B Marketing

Privacy and the attention economy – What B2B marketers need to know

In this first in a short series of posts, we’re looking at the some of the important trends that are going to impact b2b marketing strategy and implementation this year. 

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Corey Waters

B2B Campaigns // B2B Marketing // Technology

Is data gathering as tiresome as it seems, or do we just need better tools?

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Built on recommendations, Velo is a specialist B2B marketing agency that crafts marketing to be proud of for clients targeting a niche in the technology, industrial, and professional services sectors.
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