Customer Advocacy

Customer advocacy is more than powerful B2B case studies. Testimonials, referrals, recommendations, the voice of the customer insight and more can all be captured in a strong B2B customer advocacy program.

Having both won award recognition for our work in this area (including UK CXA Awards and The Bammies) with our clients, we should know as we’re built on recommendation ourselves. Find out more here.

Lottie O'Donoghue

Elizabeth Reynolds-Horne

B2B Branding // B2B Strategy // Customer Advocacy // Customer Experience

Why B2B Customer Advocacy Programs Should Be More Than Just Stories

In a world where more and more buyer research is conducted online, they are a valuable part of the B2B marketer’s tool kit, offering real, tangible authenticity to a companies’ claims when they are developed and used correctly.

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Gayle Kennedy

B2B Content Marketing // Customer Advocacy // Industrial // Professional Services // Technology

How to create a B2B podcast series – and why you should

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Paul Crabtree

B2B Branding // Customer Advocacy // Customer Experience

Social media sharing is about the who, not the what: An advocate marketer’s perspective

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Laura Hailstone

B2B Branding // Customer Advocacy // Industrial // Professional Services

How to successfully prep your interviewees for video customer testimonials

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Paul Crabtree

B2B Branding // Customer Advocacy

What Impact Can Good Customer Success Stories Have?

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Paul Crabtree

B2B Branding // Customer Advocacy

Preparing Successfully for a B2B Customer Success Video shoot

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