Customer Advocacy
Customer advocacy is more than powerful B2B case studies. Testimonials, referrals, recommendations, the voice of the customer insight and more can all be captured in a strong B2B customer advocacy program.
Having both won award recognition for our work in this area (including UK CXA Awards and The Bammies) with our clients, we should know as we’re built on recommendation ourselves. Find out more here.
How do you write an SEO-optimised B2B case study for your website?
Read moreHow can you increase the number of your B2B case studies that get signed off?
Read moreWhat makes a great title and executive summary for a B2B case study?
Read moreWhy should B2B Customer Advocacy Programs be more than just stories?
In a world where more and more buyer research is conducted online, they are a valuable part of the B2B marketer’s tool kit, offering real, tangible authenticity to a companies’ claims when they are developed and used correctly.
Read moreHow to create a B2B podcast series – and why you should
Read moreSocial media sharing is about the who, not the what: An advocate marketer’s perspective
Read moreHow to successfully prep your interviewees for video customer testimonials
Read moreWhat Impact Can Good Customer Success Stories Have?
Read morePreparing Successfully for a B2B Customer Success Video shoot
Read more
