Gayle Kennedy

B2B Marketing

What can B2B brands learn from Taylor Swift?

B2B Content Marketing // Customer Advocacy // Industrial // Professional Services // Technology

How to create a B2B podcast series – and why you should

B2B Content Marketing // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Creative takes the spotlight! What B2B marketers need to know…

B2B Branding // B2B Strategy

Brand marketing is back! What B2B marketers need to know…

ABM Programs // B2B Campaigns // B2B Marketing

Privacy and the attention economy – What B2B marketers need to know

In this first in a short series of posts, we’re looking at the some of the important trends that are going to impact b2b marketing strategy and implementation this year. 

B2B Branding // Creative Covenant // Technology

It’s time to rethink cybersecurity marketing

B2B Branding // B2B Content Marketing // Creative Covenant // Technology

All You Wanted To Know About Research-Led Marketing

B2B Branding // B2B Content Marketing // Creative Covenant // Technology

Cybersecurity Marketing Podcast: Episode 2, Part 1: An intro to research-led marketing

B2B Branding // B2B Content Marketing // Creative Covenant // Technology

Cybersecurity Marketing Podcast: Episode 1: Accepting you have a problem

B2B Branding // B2B Content Marketing // B2B Storytelling // Creative Covenant // Technology

‘Wassup?’​ Lessons in brand storytelling

B2B Branding // Creative Covenant // Technology

All There Is To Know About Research-Led Marketing In Cybersecurity

B2B Creative // B2B Storytelling // Creative Covenant

The most personal is the most creative

B2B Branding // Creative Covenant // Work Practices & Wellbeing

Compassion conquers all