All You Wanted To Know About Research-Led Marketing

Gayle Kennedy B2B Branding, B2B Content Marketing, Creative Covenant, Technology

Not sure how to implement research into marketing campaigns? We have everything you need to get started.

Part 2 of our podcast with Peter Cohen of HolistiCyber and Matt Lewis of NCCGroup is now live.

In Part  – An into to research-led marketing – we discussed what makes for compelling research-based marketing and provided examples of thegood, the bad, and the factually incorrect.

But if you’re a start-up, scale-up, or even in a large company with budgetary restrictions, how do you:
-Prioritise which research to support
-Implement this research into the funnel to greatest effect
-Know when – if ever – you should switch to the ‘hard sell’.

Listen now for insights and answers to all of the above along with advice on adjusting your messaging in the era of Covid-19.

Gayle Kennedy

Gayle Kennedy

Head of Storytelling Author and 2021 winner of the Brand Narrative Specialists Award, Gayle is a true wordsmith and storyteller, capturing the TOVs of both Velo and our clients. With a love for jazz and a bluesy singing voice, Gayle is happiest up a mountain or wild swimming in a river – in all seasons.