Cybersecurity Marketing Podcast: Episode 2, Part 2: Get started on research-led marketing

Gayle Kennedy 12th October 2020 B2B Branding, B2B Content Marketing, Creative Covenant, Technology

Not sure how to implement research into marketing campaigns? We have everything you need to get started.

Part 2 of our podcast with Peter Cohen of HolistiCyber and Matt Lewis of NCCGroup is now live.

In Part  – An into to research-led marketing – we discussed what makes for compelling research-based marketing and provided examples of thegood, the bad, and the factually incorrect.

But if you’re a start-up, scale-up, or even in a large company with budgetary restrictions, how do you:
-Prioritise which research to support
-Implement this research into the funnel to greatest effect
-Know when – if ever – you should switch to the ‘hard sell’.

Listen now for insights and answers to all of the above along with advice on adjusting your messaging in the era of Covid-19.

Gayle Kennedy

Gayle Kennedy

Head of Storytelling Author and 2021 winner of the Brand Narrative Specialists Award, Gayle is a true wordsmith and storyteller, capturing the TOVs of both Velo and our clients. With a love for jazz and a bluesy singing voice, Gayle is happiest up a mountain or wild swimming in a river – in all seasons.