Cybersecurity Marketing Podcast: Episode 2, Part 2: Get started on research-led marketing
Not sure how to implement research into marketing campaigns? We have everything you need to get started.
Part 2 of our podcast with Peter Cohen of HolistiCyber and Matt Lewis of NCCGroup is now live.
In Part – An into to research-led marketing – we discussed what makes for compelling research-based marketing and provided examples of thegood, the bad, and the factually incorrect.
But if you’re a start-up, scale-up, or even in a large company with budgetary restrictions, how do you:
-Prioritise which research to support
-Implement this research into the funnel to greatest effect
-Know when – if ever – you should switch to the ‘hard sell’.
Listen now for insights and answers to all of the above along with advice on adjusting your messaging in the era of Covid-19.