Technology

B2B Branding // B2B Storytelling // B2B Strategy // Professional Services // Technology

B2B brands: How to build trust and grow market share

B2B Campaigns // B2B Content Marketing // Technology

How to leverage Google’s Search Generative Experience (SGE) in B2B marketing

B2B Branding // B2B Creative // Industrial // Professional Services // Technology

B2B Web Design Trends for Technology, Professional Services, and Manufacturing Brands 

B2B Campaigns // Industrial // MarTech // Professional Services // Technology

What Google’s U-turn on 3rd-party cookies means for B2B marketing

B2B Campaigns // B2B Strategy // Customer Experience // Technology

Google Consent Mode: a B2B Marketer’s guide 

Customer Experience // Industrial // Professional Services // Technology

How to calculate the footprint of your B2B website 

B2B Campaigns // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Does the emergence of virtual production mean the end for greenscreen in B2B videos? 

B2B Branding // B2B Strategy // Customer Experience // Industrial // Professional Services // Technology

A sales and marketing relationship designed to supercharge your growth

B2B Branding // B2B Strategy // Customer Experience // Industrial // Professional Services // Technology

Your sales team will tell you who your best prospects are. Well, 16% of the time

B2B Branding // B2B Creative // B2B Strategy // Industrial // Professional Services // Technology

How to measure your B2B brand strength 

You might think your brand is powerful, but how can you be sure? Do you have a method for tracking it over time to effectively manage it? 

B2B Branding // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

How should B2B marketers approach 2024? 

This article follows our “2024’s trends in B2B marketing for those targeting a niche” article and focuses on what you can do to navigate 2024 as a B2B marketer targeting a niche. 

B2B Branding // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

2024’s B2B marketing trends for those targeting a niche

We’ve sifted through over 75 individual trend reports to find what is relevant for B2B marketers, so you don’t have to!

B2B Branding // B2B Content Marketing // B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

What storytelling process should you follow when building your B2B brand?

Crafting creating and engaging storytelling for B2B marketing Part 2: The process of storytelling

B2B Branding // B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

What are the building blocks of a powerful B2B brand story?

Crafting creating and engaging storytelling for B2B marketing. Part 1:

Technology

What do B2B marketers need to know from Technology for Marketing 2023?

Artificial Intelligence (AI) // B2B Campaigns // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology // Work Practices & Wellbeing

How is Velo approaching AI? We’re proceeding with caution, and so should you! 

B2B Campaigns // B2B Strategy // Industrial // MarTech // Professional Services // Technology

Should B2B marketers be using Threads (instead of X) when targeting a niche?

ABM Programs // B2B Branding // B2B Campaigns // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

How should marketers that target a niche adapt to Generation Z’s growing influence on B2B Buying?

ABM Programs // B2B Campaigns // B2B Creative // B2B Strategy // Industrial // Professional Services // Technology

Are Digital Out of Home (DOOH) platforms suitable for reaching niche B2B audiences yet?

Artificial Intelligence (AI) // B2B Content Marketing // Technology

The Apple Vision Pro: the calm before the storm?

ABM Programs // B2B Campaigns // B2B Creative // B2B Strategy // Technology

Why should B2B marketers that target a niche consider Piwik Pro as an alternative to GA4?

ABM Programs // B2B Campaigns // B2B Content Marketing // B2B Insurance // B2B Strategy // Professional Services // Technology

How do you build your list of prospective niche B2B companies for an ABM campaign?

B2B Branding // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Building an ESG communication strategy for your business?

B2B Insurance // B2B Storytelling // B2B Strategy // Customer Advocacy // Customer Experience // Industrial // Professional Services // Technology

What makes a great title and executive summary for a B2B case study? 

B2B Campaigns // B2B Strategy // Technology

How to build an SEO strategy when promoting a technology brand

B2B Content Marketing // Customer Advocacy // Industrial // Professional Services // Technology

How to create a B2B podcast series – and why you should

B2B Branding // B2B Content Marketing // Industrial // Professional Services // Technology

Velo presents… Leftover Turkey Quiche

B2B Content Marketing // B2B Insurance // B2B Marketing // Industrial // Professional Services // Technology

Top 5 Festive B2B Marketing Ideas

Technology

What does best practice brand communication look like in the technology sector?

The Velo team looks at five technology brands implementing good marketing practice and where they could be improved further.

B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

Should you be thinking about the metaverse as a B2B marketer yet?

What opportunities does the metaverse present to B2B marketers?