B2B Storytelling

Your brand must resonate with your audience’s needs and values. A compelling brand story connects emotionally, inspiring aspirations, and vividly communicates your business’s purpose, methods, and significance. Find out more here.

Paul Crabtree

B2B Content Marketing // B2B Storytelling // Industrial // Professional Services // Technology

B2B sustainability creds without cliché is harder than it looks

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Helena Phillips

B2B Content Marketing // B2B Storytelling

Why is B2B content like preparing the perfect pancake?

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Helena Phillips

B2B Branding // B2B Storytelling // B2B Strategy // Professional Services // Technology

B2B brands: How to build trust and grow market share

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Max Cecchini

B2B Campaigns // B2B Creative // B2B Storytelling

What makes a great social video? 

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Diwakar Redhu

Artificial Intelligence (AI) // B2B Campaigns // B2B Storytelling

What BrightonSEO Taught Us About AI-Powered Search and What It Means for SEO

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Christian Fenton

B2B Campaigns // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Does the emergence of virtual production mean the end for greenscreen in B2B videos? 

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Lottie O'Donoghue

B2B Branding // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

How should B2B marketers approach 2024? 

This article follows our “2024’s trends in B2B marketing for those targeting a niche” article and focuses on what you can do to navigate 2024 as a B2B marketer targeting a niche. 

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Paul Crabtree

B2B Branding // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

2024’s B2B marketing trends for those targeting a niche

We’ve sifted through over 75 individual trend reports to find what is relevant for B2B marketers, so you don’t have to!

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Rene Power

B2B Branding // B2B Content Marketing // B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

What storytelling process should you follow when building your B2B brand?

Crafting creating and engaging storytelling for B2B marketing Part 2: The process of storytelling

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Rene Power

B2B Branding // B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

What are the building blocks of a powerful B2B brand story?

Crafting creating and engaging storytelling for B2B marketing. Part 1:

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Lottie O'Donoghue

B2B Branding // B2B Creative // B2B Storytelling

How to roll out new brand communications without damaging brand strength 

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Paul Crabtree

Paul Crabtree

ABM Programs // B2B Branding // B2B Campaigns // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

How should marketers that target a niche adapt to Generation Z’s growing influence on B2B Buying?

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Barry Lemon

B2B Campaigns // B2B Content Marketing // B2B Insurance // B2B Storytelling // B2B Strategy // Customer Advocacy // Customer Experience

How do you write an SEO-optimised B2B case study for your website?

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Paul Crabtree

B2B Branding // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Building an ESG communication strategy for your business?

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Lottie O'Donoghue

B2B Content Marketing // B2B Insurance // B2B Storytelling // B2B Strategy // Customer Advocacy // Customer Experience // Industrial // Professional Services

How can you increase the number of your B2B case studies that get signed off?

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Barry Lemon

B2B Insurance // B2B Storytelling // B2B Strategy // Customer Advocacy // Customer Experience // Industrial // Professional Services // Technology

What makes a great title and executive summary for a B2B case study? 

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Paul Crabtree

B2B Content Marketing // B2B Creative // B2B Storytelling // B2B Strategy

What should you think about when building your B2B marketing strategy to target a niche?

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George Bates

Artificial Intelligence (AI) // B2B Content Marketing // B2B Storytelling // B2B Strategy

An overview to ChatGPT and how it can help B2B marketers

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Naomi Hefter

B2B Branding // B2B Content Marketing // B2B Creative // B2B Storytelling

The importance of Storytelling in B2B marketing

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David Carey

B2B Campaigns // B2B Content Marketing // B2B Marketing // B2B Storytelling

How to conduct good discovery interviews

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Helena Phillips

B2B Campaigns // B2B Content Marketing // B2B Marketing // B2B Storytelling // B2B Strategy

How to build a thought leadership strategy for a B2B niche audience

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Naomi Hefter

B2B Campaigns // B2B Marketing // B2B Storytelling // B2B Strategy

What does good thought leadership look like for companies targeting a niche?

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Helena Phillips

B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

Should you be thinking about the metaverse as a B2B marketer yet?

What opportunities does the metaverse present to B2B marketers?

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Paul Crabtree

B2B Campaigns // B2B Content Marketing // B2B Storytelling // B2B Strategy

The cost of living crisis: implications for B2B marketing

The implications for B2B marketers and B2B marketing of recessions and the cost of living crisis.

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Alexandra Haider

B2B Content Marketing // B2B Storytelling

Mourning HRH: 4 tips on how B2B marketers must stay mindful

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Matt Scutt

B2B Branding // B2B Content Marketing // B2B Storytelling

Copy, right? Do you know the rights and wrongs around your image use?

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Gayle Kennedy

B2B Content Marketing // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Creative takes the spotlight! What B2B marketers need to know…

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Paul Crabtree

B2B Branding // B2B Storytelling // B2B Strategy // Technology

B2B technology companies should include sustainability messaging as part of your brand positioning. But how?

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Rene Power

B2B Branding // B2B Content Marketing // B2B Storytelling // Customer Experience

How do you make your B2B brand story resonate?

Crafting creating and engaging storytelling for B2B marketing. Part 3:

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