B2B Creative

When targeting a niche, your audience sizes mean that all of your marketing must hit the mark. Creativity is key. Discover your brand’s personality with us as your creative B2B marketing agency.

From content stories to perception, we shape your identity, values, and positioning to tell your stories in high-impact ways. Let’s build your brand identity together. Find out more here.

Max Cecchini

B2B Campaigns // B2B Creative // B2B Storytelling

What makes a great social video? 

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Paul Crabtree

B2B Creative // Industrial

What makes a creative B2B ad? 

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Sarah Rowntree

B2B Branding // B2B Creative // Industrial // Professional Services // Technology

B2B Web Design Trends for Technology, Professional Services, and Manufacturing Brands 

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Matt Scutt

B2B Branding // B2B Creative // B2B Strategy

How long is it since you refreshed your B2B logo?

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Christian Fenton

B2B Campaigns // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Does the emergence of virtual production mean the end for greenscreen in B2B videos? 

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Paul Crabtree

B2B Branding // B2B Creative // B2B Strategy // Industrial // Professional Services // Technology

How to measure your B2B brand strength 

You might think your brand is powerful, but how can you be sure? Do you have a method for tracking it over time to effectively manage it? 

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Paul Crabtree

B2B Branding // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

2024’s B2B marketing trends for those targeting a niche

We’ve sifted through over 75 individual trend reports to find what is relevant for B2B marketers, so you don’t have to!

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Lottie O'Donoghue

B2B Branding // B2B Creative // B2B Storytelling

How to roll out new brand communications without damaging brand strength 

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Helena Phillips

ABM Programs // B2B Creative // B2B Events // B2B Marketing

Navigating the Evolution of ABM in B2B Marketing: Insights from the Global ABM Conference 2023 

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Paul Crabtree

Paul Crabtree

ABM Programs // B2B Branding // B2B Campaigns // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

How should marketers that target a niche adapt to Generation Z’s growing influence on B2B Buying?

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Diwakar Redhu

ABM Programs // B2B Campaigns // B2B Creative // B2B Strategy // Industrial // Professional Services // Technology

Are Digital Out of Home (DOOH) platforms suitable for reaching niche B2B audiences yet?

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George Bates

ABM Programs // B2B Campaigns // B2B Content Marketing // B2B Creative // B2B Insurance // Industrial // MarTech // Professional Services

What are the key metrics you should track as a B2B marketer targeting a niche to be able to justify increasing your budget?

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Diwakar Redhu

ABM Programs // B2B Campaigns // B2B Creative // B2B Strategy // Technology

Why should B2B marketers that target a niche consider Piwik Pro as an alternative to GA4?

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George Bates

B2B Campaigns // B2B Creative // B2B Strategy // MarTech

What marketing KPIs should you be tracking when targeting a B2B niche in your campaigns?

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Paul Crabtree

B2B Branding // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Building an ESG communication strategy for your business?

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Paul Crabtree

B2B Content Marketing // B2B Creative // B2B Storytelling // B2B Strategy

What should you think about when building your B2B marketing strategy to target a niche?

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Naomi Hefter

B2B Branding // B2B Content Marketing // B2B Creative // B2B Storytelling

The importance of Storytelling in B2B marketing

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Helena Phillips

B2B Branding // B2B Campaigns // B2B Creative // B2B Marketing

Marketing trends industrial companies should care about in 2023

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Naomi Hefter

B2B Branding // B2B Campaigns // B2B Creative // B2B Marketing

Let’s Talk Key B2B Marketing Trends In 2023 For The Technology Sector

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Paul Crabtree

B2B Campaigns // B2B Creative // B2B Marketing // B2B Marketing Agency Selection // B2B Strategy

An agency selection scorecard for B2B marketers that target a niche

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Gayle Kennedy

B2B Content Marketing // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Creative takes the spotlight! What B2B marketers need to know…

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Paul Crabtree

B2B Branding // B2B Creative // B2B Storytelling // Creative Covenant

Brand and storytelling agency Creative Covenant is joining Velo. What does this mean for Velo’s clients?

More firepower with even deeper sector knowledge, to tell our client’s stories and to develop our team.

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Paul Crabtree

B2B Branding // B2B Creative // B2B Storytelling

Creative thinking is at the core of B2B marketing. Never more so than now.

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Gayle Kennedy

B2B Creative // B2B Storytelling // Creative Covenant

The most personal is the most creative

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Built on recommendations, Velo is a specialist B2B marketing agency that crafts marketing to be proud of for clients targeting a niche in the technology, industrial, and professional services sectors.
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