Paul Crabtree

B2B Campaigns // B2B Marketing // B2B Strategy

B2B Direct Mail is back. Did it ever go away? 

B2B Creative // Industrial

What makes a creative B2B ad? 

B2B Marketing // B2B Strategy

Your competitors may be unwittingly cutting off their noses to spite their face.

B2B Campaigns // B2B Marketing // B2B Strategy

B2B marketing to a niche is harder than it looks – and under-appreciated

Customer Experience // Industrial // Professional Services // Technology

How to calculate the footprint of your B2B website 

B2B Branding // B2B Creative // B2B Strategy // Industrial // Professional Services // Technology

How to measure your B2B brand strength 

You might think your brand is powerful, but how can you be sure? Do you have a method for tracking it over time to effectively manage it? 

Work Practices & Wellbeing

Is well-being in an agency the responsibility of the company or the individual?

B2B Branding // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

2024’s B2B marketing trends for those targeting a niche

We’ve sifted through over 75 individual trend reports to find what is relevant for B2B marketers, so you don’t have to!

B2B Branding // B2B Campaigns // B2B Content Marketing

Absolutely (Christmas) Crackers!

B2B Events // B2B Marketing // Industrial

What are the lessons for B2B marketers trying to create a new market for their product? Lessons from the BSRIA briefing on Air Quality. 

Artificial Intelligence (AI) // B2B Campaigns // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology // Work Practices & Wellbeing

How is Velo approaching AI? We’re proceeding with caution, and so should you! 

ABM Programs // B2B Branding // B2B Campaigns // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

How should marketers that target a niche adapt to Generation Z’s growing influence on B2B Buying?

B2B Marketing Agency Selection

Why is it called “winning” a new client when a good client-agency relationship is a partnership?

ABM Programs // B2B Campaigns // B2B Content Marketing // B2B Insurance // B2B Strategy // Professional Services // Technology

How do you build your list of prospective niche B2B companies for an ABM campaign?

B2B Branding // B2B Content Marketing // B2B Creative // B2B Insurance // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Building an ESG communication strategy for your business?

B2B Marketing Agency Selection

There is too much pressure on a client’s brief in a pitch process

B2B Content Marketing // B2B Creative // B2B Storytelling // B2B Strategy

What should you think about when building your B2B marketing strategy to target a niche?

B2B Marketing Agency Selection // B2B Strategy // Customer Experience

Is it time for recommendations to supersede pitches in the B2B buying process?

B2B Branding // B2B Content Marketing // Industrial // Professional Services // Technology

Velo presents… Leftover Turkey Quiche

B2B Campaigns // B2B Creative // B2B Marketing // B2B Marketing Agency Selection // B2B Strategy

An agency selection scorecard for B2B marketers that target a niche

B2B Campaigns // B2B Content Marketing // B2B Storytelling // B2B Strategy

The cost of living crisis: implications for B2B marketing

The implications for B2B marketers and B2B marketing of recessions and the cost of living crisis.

B2B Marketing

B2B Agency of the Year finalist!

They say good things come in threes… We’ve just been shortlisted as B2B Agency of the Year in the UK Agency Awards – for the third consecutive year!

B2B Branding // B2B Content Marketing // B2B Strategy // Industrial

How industrial b2b companies can attract more sales ready leads through more effective marketing

B2B Branding // B2B Storytelling // B2B Strategy // Technology

B2B technology companies should include sustainability messaging as part of your brand positioning. But how?

B2B Branding // Customer Advocacy // Customer Experience

Social media sharing is about the who, not the what: An advocate marketer’s perspective

B2B Campaigns // B2B Content Marketing // Customer Experience // Professional Services

5 Problems Facing Professional Services Companies When It Comes To Growth

ABM Programs // B2B Campaigns // Customer Experience // Technology

What are the top marketing challenges facing technology businesses and how to fix them?

Work Practices & Wellbeing

What I learned attending “Live Well at Velo”, our latest staff well-being event

B2B Branding // B2B Content Marketing // Professional Services // Technology

Are changes in the HR space evolving the way products and services will be bought and sold forever?

Velo is recognising significant changes in how buyers research, select and procure B2B services and none-more so than around HR services where roles, responsibilities, priorities and challenges have changed completely in comparison to pre-covid times.

Work Practices & Wellbeing

How to be happy with hybrid

B2B Branding // B2B Creative // B2B Storytelling

Creative thinking is at the core of B2B marketing. Never more so than now.

Industrial // Professional Services // Technology

Built by recommendation – why specialising in three core sectors makes Velo a trusted B2B marketing agency

B2B Branding // Customer Advocacy

What Impact Can Good Customer Success Stories Have?

B2B Branding // Customer Advocacy

Preparing Successfully for a B2B Customer Success Video shoot

Industrial // Professional Services // Technology

How we create value for our clients

Introducing the Velo Voice

The Velo Voice has been a long time coming and has one obvious intention – to share the Velo team’s expertise!