Helena Phillips

B2B Content Marketing // B2B Storytelling

Why is B2B content like preparing the perfect pancake?

B2B Content Marketing // B2B Strategy

Are you being specified? A briefing for manufacturers to become a mandated choice.

B2B Branding // B2B Storytelling // B2B Strategy // Professional Services // Technology

B2B brands: How to build trust and grow market share

B2B Audiences // B2B Branding // Professional Services

Need a B2B persona for targeting Facilities Managers or Buildings Managers? 

B2B Audiences // B2B Strategy // Professional Services

Need a B2B persona for targeting faculty at higher education institutions?

ABM Programs // B2B Creative // B2B Events // B2B Marketing

Navigating the Evolution of ABM in B2B Marketing: Insights from the Global ABM Conference 2023 

B2B Campaigns // B2B Content Marketing // B2B Marketing // B2B Storytelling // B2B Strategy

How to build a thought leadership strategy for a B2B niche audience

B2B Branding // B2B Campaigns // B2B Creative // B2B Marketing

Marketing trends industrial companies should care about in 2023

B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

Should you be thinking about the metaverse as a B2B marketer yet?

What opportunities does the metaverse present to B2B marketers?

ABM Programs // B2B Branding // B2B Campaigns // B2B Content Marketing

What can B2B Marketers learn from those using social media well? | B2B social media best practice

What lessons can B2B Marketers learn from those using social media well? | B2B social media best practice

B2B Content Marketing // Customer Experience

10 things pancakes and content have in common