What does the rise in Connected TVs mean for B2B marketers? Is this a new channel to be considered?

B2B Strategy

How is Velo approaching AI? We’re proceeding with caution, and so should you! 

B2B Strategy

Why should you target the 95% of your audience that are not in the market?

B2B Strategy // MarTech

Should B2B marketers be using Threads (instead of X) when targeting a niche?

B2B Strategy

Generation Z has not only joined the workforce, but they’re influencing B2B Buying. How should B2B marketers that target a niche adapt?

B2B Campaigns // B2B Strategy // Technology

Digital Out of Home (DOOH) explained: Suitable for reaching niche audiences yet?

Technology

The Apple Vision Pro: the calm before the storm?

B2B Campaigns // B2B Creative // MarTech

Discover The Key Metrics You Need As A B2B Marketer Targeting A Niche

B2B Creative // B2B Strategy // Technology

4 Reasons Why Piwik Pro Is Popular As A Viable Alternative To GA4

ABM Programs // B2B Campaigns // B2B Strategy // Professional Services // Technology

Building An Effective ABM Prospect-List When Targeting A B2B Niche

B2B Creative // B2B Strategy // MarTech

3 Effective KPI Strategies To Elevate Your B2B Marketing Strategy

B2B Strategy

How to write a SEO-optimised case study for your website. 

B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services

10 Lessons We’ve Learnt Whilst Working On Our ESG Strategy

B2B Content Marketing // B2B Storytelling // B2B Strategy // Customer Advocacy // Customer Experience // Industrial // Professional Services

3 Stages To Getting Your B2B Success Stories Signed Off

B2B Creative // Work Practices & Wellbeing

Velo Recognised In Campaign Magazine’s Best Places to Work in Adland 

B2B Storytelling // B2B Strategy

What makes a great title and executive summary for a B2B case study? 

B2B Content Marketing // B2B Creative // B2B Storytelling // B2B Strategy

Mastering B2B Marketing to a Niche: Challenges and Strategies

B2B Strategy // Customer Experience

We Prefer Recommendations To Pitches In The B2B Buying Process

B2B Branding // B2B Strategy // Customer Advocacy // Customer Experience

Why B2B Customer Advocacy Programs Should Be More Than Just Stories

In a world where more and more buyer research is conducted online, they are a valuable part of the B2B marketer’s tool kit, offering real, tangible authenticity to a companies’ claims when they are developed and used correctly.

B2B Campaigns // B2B Strategy // Technology

What Can B2B Technology Companies Do To Leverage SEO?

B2B Campaigns // B2B Content Marketing // B2B Strategy

If you target a niche, should B2B influencers be part of your strategy? 

B2B Content Marketing // B2B Storytelling // B2B Strategy

Unlocking the Secrets of ChatGPT: The Ultimate Conversational AI?

B2B Branding // B2B Content Marketing // B2B Creative // B2B Storytelling

The importance of Storytelling in B2B marketing

B2B Campaigns // B2B Content Marketing // B2B Marketing // B2B Storytelling

How to conduct good discovery interviews

B2B Campaigns // B2B Content Marketing // B2B Marketing // B2B Storytelling // B2B Strategy

How to build a thought leadership strategy for a B2B niche audience

B2B Campaigns // B2B Marketing // B2B Storytelling // B2B Strategy

What does good thought leadership look like for companies targeting a niche?

B2B Branding // B2B Campaigns // B2B Creative // B2B Marketing

Marketing trends industrial companies should care about in 2023

B2B Content Marketing // Customer Advocacy // Industrial // Professional Services // Technology

How to create a B2B podcast series – and why you should

B2B Branding // B2B Campaigns // B2B Creative // B2B Marketing

Let’s Talk Key B2B Marketing Trends In 2023 For The Technology Sector

B2B Branding // B2B Content Marketing // Industrial // Professional Services // Technology

Velo presents… Leftover Turkey Quiche

B2B Content Marketing // B2B Insurance // B2B Marketing // Industrial // Professional Services // Technology

Top 5 Festive B2B Marketing Ideas