B2B marketing insights for those targeting a niche / B2B Audiences

B2B Audiences

Helena Phillips

B2B Audiences // B2B Branding // Professional Services

Need a B2B persona for targeting Facilities Managers or Buildings Managers? 

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Lottie O'Donoghue

B2B Audiences // B2B Strategy // Professional Services

Need a B2B persona for senior HR Leaders? 

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Lottie O'Donoghue

B2B Audiences // B2B Strategy // Industrial

Need a B2B persona for production managers in an industrial setting?

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Helena Phillips

B2B Audiences // B2B Strategy // Professional Services

Need a B2B persona for targeting faculty at higher education institutions?

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Lottie O'Donoghue

B2B Audiences // B2B Branding // B2B Campaigns // B2B Strategy // Customer Experience

Why do B2B marketers need to go much deeper to understand their customers? Making the case for expanded Buyer Personas.

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