Lottie O’Donoghue

b2b // B2B Strategy

How to create a high impact corporate sales deck

B2B Strategy

What are the marketing secrets of B2B category leaders?

B2B Campaigns // B2B Content Marketing // Technology

How to leverage Google’s Search Generative Experience (SGE) in B2B marketing

B2B Content Marketing // B2B Strategy // Professional Services

Boosting B2B brand authority with content syndication 

B2B Campaigns // Industrial // MarTech // Professional Services // Technology

What Google’s U-turn on 3rd-party cookies means for B2B marketing

B2B Branding // B2B Strategy // Customer Experience // Industrial // Professional Services // Technology

A sales and marketing relationship designed to supercharge your growth

B2B Branding // B2B Strategy // Customer Experience // Industrial // Professional Services // Technology

Your sales team will tell you who your best prospects are. Well, 16% of the time

B2B Audiences // B2B Strategy // Professional Services

Need a B2B persona for senior HR Leaders? 

B2B Audiences // B2B Strategy // Industrial

Need a B2B persona for production managers in an industrial setting?

B2B Branding // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

How should B2B marketers approach 2024? 

This article follows our “2024’s trends in B2B marketing for those targeting a niche” article and focuses on what you can do to navigate 2024 as a B2B marketer targeting a niche. 

B2B Branding // B2B Creative // B2B Storytelling

How to roll out new brand communications without damaging brand strength 

B2B Campaigns // B2B Marketing

Is there more to marketing effectively across EMEAR than just translating your marketing? Yes. 

B2B Audiences // B2B Branding // B2B Campaigns // B2B Strategy // Customer Experience

Why do B2B marketers need to go much deeper to understand their customers? Making the case for expanded Buyer Personas.

B2B Content Marketing // B2B Insurance // B2B Storytelling // B2B Strategy // Customer Advocacy // Customer Experience // Industrial // Professional Services

How can you increase the number of your B2B case studies that get signed off?