What are the best resources to help B2B marketers keep up with the latest developments in the industrial sector?
Staying up to date with all the changes and developments in the industrial and B2B manufacturing space can be a real challenge for marketers.
To help, we’ve pulled together a list of the best resources for industrial B2B businesses to draw on. These resources will ensure you’re always up to speed with what’s happening, and include top-tier writing and analysis, key media titles, broadcast media and podcasts.
To keep your content centralised, you may wish to organise your blogs and websites into a free Feedly account.
Essential reading in the industrial market
Several top tier research and consultancy firms conduct their own research and provide insightful industrial trends.
The PWC Industrial team provides specialist advice, leadership, and insight on all things industry and manufacturing.
Deloitte’s 2022 Manufacturing Industry Outlook is designed as an annual insight by industry professionals around the world to help clients resolve their most critical industrial challenges.
KPMG’s insights hub helps industrial companies maximise opportunities and overcome industry challenges.
Industry Week’s “Operations” blog hosts a variety of news stories and comment pieces that keep industrial marketers up to date with the biggest brands in the sector.
Essential industrial B2B media providers
The Manufacturer is the premier UK industry publication, providing manufacturing news, articles, events and insights whilst promoting best practice in the manufacturing industry. It is an essential resource for every manufacturing boardroom and for senior management; delivering thought leadership articles, regulatory updates and best practice case studies on a monthly basis.
Manufacturing Management celebrates the best of UK manufacturing and the management teams who make UK factories world-class. Manufacturing Management aspires to make their readers realise growth in their sites’ productivity and profit through their great content.
Industry Week claims to advance best practice in manufacturing and offers a huge amount of content, ranging from industry news, trends and thought leadership. Sign up to receive a wealth of different weekly updates.
Manufacturing Global connects the world’s largest manufacturing brands and their most senior executives with the latest trends, insights and projects, as the world embraces technology and digital transformation.
The Engineer offers a one stop shop for news, in-depth articles, suppliers networks, jobs boards, awards and events.
Manufacturing.net provides a complete portfolio of integrated marketing solutions with online products, video production, digital magazine delivery, single and multi-sponsored e-newsletters, to daily newsletters, resource guides, and sponsored webcasts that enable users to reach and sell to key buyers in the plant operations market.
ThomasNet is one of the world’s biggest suppliers and partner databases. It also provides insights into industrial markets covering trends, regulatory, business and operations in multiple sectors. Check out the white paper downloads and fortnightly podcast in the ‘insights’ section.
Electronic Engineering Times supports design engineers and management executives with analysis of the latest technology and business developments in the electronics industry. Award-winning journalists and subject matter experts cover not just what happened today, but why it happened and how it transpired.
Key industrial B2B trade associations
Make UK is focused on creating the most supportive environment for UK manufacturers to thrive, innovate and compete. Make UK has built a membership platform full of insights and support. Service businesses can follow socially and access blogs, publications, reports and training.
Manufacturing Technologies Association (MTA) is a membership organisation for manufacturers and service partners. Most of the content available publicly is news and events-based and available from the website or social media channels.
Catapault, High Value Manufacturing helps to accelerate new concepts in manufacturing to commercial reality. Visitors can access reviews, reports, roadmaps, brochures, policy briefs and guides that support businesses in fast-tracking their commercial concepts and growth.
Made in Britain brings together the British manufacturing community, united with the use of the registered collective marks. The marks are protected and can only be used by members of Made in Britain. Made in Britain has an active community and social media profile including MIBHour – a hosted Twitter chat every Thursday between 1-2pm.
Key industrial B2B podcasts
The Great British Manufacturing Podcast offers a lot of insight from the coal-face of UK manufacturing.
The Make it British Podcast hosted by Kate Hills supports the use of UK manufacturing, helping shine a light on successful businesses and helping brand owners to find manufacturers.
Industry 4.0 Ready is a limited episode series from Deloitte, exploring how digital transformation will impact manufacturing.
Future of Manufacturing is a limited series from Deloitte looking at what’s on the horizon for future of manufacturing.
What have we missed?
We hope this list of resources helps you stay up to date with developments in the B2B industrial space. Again, if there are any that you feel are missing that should be included, drop us a message on our contact form or via our LinkedIn page.
The Velo team write regularly about marketing for the B2B industrial sector and industrial marketing case studies can be found here.
