B2B marketing insights for those targeting a niche / / Mark Gillam

Mark Gillam

Mark leads our performance marketing team spanning campaign planning, creative, activation and reporting. What he doesn’t know about MarTech is not worth knowing. You’ll find him working in the family pizza restaurant on the weekend too.     

Mark Gillam

b2b // SEO

How should B2B marketers prepare for Generative Engine Optimisation (GEO) alongside their SEO strategy? 

Read more

Mark Gillam

B2B Campaigns // B2B Content Marketing

How to make sure your content and site appear in ChatGPT: A guide for B2B marketers

Read more

Mark Gillam

B2B Campaigns // B2B Content Marketing // B2B Strategy

Should B2B marketers consider audio and podcast ads? Your complete guide

Read more

Mark Gillam

B2B Campaigns // B2B Strategy

Is Reddit an appropriate channel for reaching B2B audiences? 

Read more

Marketing Maps

Find your way to B2B marketing success when targeting a niche with our marketing maps

Account Based Marketing

Brand Marketing

Data and Insight

Sales Enablement

Recent Articles

Why so many new B2B start-ups struggle and what it tells us about the importance of brand strength in B2B.
1st July 2025

B2B’s Judgment Day: Marketing during the Rise of the Machines
26th June 2025

How should B2B marketers prepare for Generative Engine Optimisation (GEO) alongside their SEO strategy? 
26th June 2025

Sign-up for our Velo Voice emails with the latest in B2B marketing

Back to top
Built on recommendations, Velo is a specialist B2B marketing agency that crafts marketing to be proud of for clients targeting a niche in the technology, industrial, and professional services sectors.
Send us your brief
Got a challenge for our team? We’d love to hear more.
Contact Us
Support
Terms & Conditions
Cookie & Privacy Policy
Address
60 Weston Street,
London, SE1 3QJ
Phone
+44 (0)208 144 1574
© 2025 Velo B2B. All Rights Reserved. ‘Velo B2B’ is a trademarked name of Velo Marketing Ltd, registered in England and Wales no. 07191038. VAT number: GB990 0646 11.