\r\n\r\nBut the good news is the latest update doesn’t encourage any changes to your content strategy. Great, original content will always be ranked highly, so B2B marketers should focus on producing content related to their nurturing funnels without distraction.\r\n\r\n \r\n\r\nFor those keen to learn more, Google’s developer briefing is here.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":1306,"postFormat":"standard"};
dataLayer.push( dataLayer_content );
\r\n\r\nWe use the right tools from Google to guide our clients, particularly when it comes to SEO, and we’re already well underway to using Google Search Console with many. But, like so much in B2B marketing, this isn’t an exact science.\r\n\r\n \r\n\r\nBut the good news is the latest update doesn’t encourage any changes to your content strategy. Great, original content will always be ranked highly, so B2B marketers should focus on producing content related to their nurturing funnels without distraction.\r\n\r\n \r\n\r\nFor those keen to learn more, Google’s developer briefing is here.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":1306,"postFormat":"standard"};
dataLayer.push( dataLayer_content );
\r\n\r\nWhile Google never releases the exact specifications of how its algorithms rank pages or how to increase your ranking, we conclude that this update is primarily about your coding techniques and reinforces the good behaviour we’ve been recommending for years.\r\n\r\n \r\n\r\nWe use the right tools from Google to guide our clients, particularly when it comes to SEO, and we’re already well underway to using Google Search Console with many. But, like so much in B2B marketing, this isn’t an exact science.\r\n\r\n \r\n\r\nBut the good news is the latest update doesn’t encourage any changes to your content strategy. Great, original content will always be ranked highly, so B2B marketers should focus on producing content related to their nurturing funnels without distraction.\r\n\r\n \r\n\r\nFor those keen to learn more, Google’s developer briefing is here.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":1306,"postFormat":"standard"};
dataLayer.push( dataLayer_content );
\r\n\r\n \tVisual stability with Cumulative Layout Shift (CLS): measures visual stability with pages not jumping around on load to achieve a CLS of less than 0.1.\r\n \tMeasuring loading performance with “Largest Contentful Paint (LCP),” which looks for your page to be fully formed within 2.5 seconds of when the page first starts loading.\r\n \tInteractivity with “First Input Delay (FID)” so that on an interaction, your server is allowing code to run quickly to return info to the browser rapidly with an FID of less than 100 milliseconds.\r\n\r\n \r\n\r\nWhile Google never releases the exact specifications of how its algorithms rank pages or how to increase your ranking, we conclude that this update is primarily about your coding techniques and reinforces the good behaviour we’ve been recommending for years.\r\n\r\n \r\n\r\nWe use the right tools from Google to guide our clients, particularly when it comes to SEO, and we’re already well underway to using Google Search Console with many. But, like so much in B2B marketing, this isn’t an exact science.\r\n\r\n \r\n\r\nBut the good news is the latest update doesn’t encourage any changes to your content strategy. Great, original content will always be ranked highly, so B2B marketers should focus on producing content related to their nurturing funnels without distraction.\r\n\r\n \r\n\r\nFor those keen to learn more, Google’s developer briefing is here.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":1306,"postFormat":"standard"};
dataLayer.push( dataLayer_content );
\r\n\r\nTo track these elements, there is a new Core Web Vitals report in Google Search Console, which replaces the previous speed reports. The scores and elements Google is paying attention to break down into:\r\n\r\n \r\n\r\n \tVisual stability with Cumulative Layout Shift (CLS): measures visual stability with pages not jumping around on load to achieve a CLS of less than 0.1.\r\n \tMeasuring loading performance with “Largest Contentful Paint (LCP),” which looks for your page to be fully formed within 2.5 seconds of when the page first starts loading.\r\n \tInteractivity with “First Input Delay (FID)” so that on an interaction, your server is allowing code to run quickly to return info to the browser rapidly with an FID of less than 100 milliseconds.\r\n\r\n \r\n\r\nWhile Google never releases the exact specifications of how its algorithms rank pages or how to increase your ranking, we conclude that this update is primarily about your coding techniques and reinforces the good behaviour we’ve been recommending for years.\r\n\r\n \r\n\r\nWe use the right tools from Google to guide our clients, particularly when it comes to SEO, and we’re already well underway to using Google Search Console with many. But, like so much in B2B marketing, this isn’t an exact science.\r\n\r\n \r\n\r\nBut the good news is the latest update doesn’t encourage any changes to your content strategy. Great, original content will always be ranked highly, so B2B marketers should focus on producing content related to their nurturing funnels without distraction.\r\n\r\n \r\n\r\nFor those keen to learn more, Google’s developer briefing is here.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":1306,"postFormat":"standard"};
dataLayer.push( dataLayer_content );
\r\n\r\nAnd these are ranked using a new scoring system in something Google calls Core Web Vitals.\r\n\r\n \r\n\r\nTo track these elements, there is a new Core Web Vitals report in Google Search Console, which replaces the previous speed reports. The scores and elements Google is paying attention to break down into:\r\n\r\n \r\n\r\n \tVisual stability with Cumulative Layout Shift (CLS): measures visual stability with pages not jumping around on load to achieve a CLS of less than 0.1.\r\n \tMeasuring loading performance with “Largest Contentful Paint (LCP),” which looks for your page to be fully formed within 2.5 seconds of when the page first starts loading.\r\n \tInteractivity with “First Input Delay (FID)” so that on an interaction, your server is allowing code to run quickly to return info to the browser rapidly with an FID of less than 100 milliseconds.\r\n\r\n \r\n\r\nWhile Google never releases the exact specifications of how its algorithms rank pages or how to increase your ranking, we conclude that this update is primarily about your coding techniques and reinforces the good behaviour we’ve been recommending for years.\r\n\r\n \r\n\r\nWe use the right tools from Google to guide our clients, particularly when it comes to SEO, and we’re already well underway to using Google Search Console with many. But, like so much in B2B marketing, this isn’t an exact science.\r\n\r\n \r\n\r\nBut the good news is the latest update doesn’t encourage any changes to your content strategy. Great, original content will always be ranked highly, so B2B marketers should focus on producing content related to their nurturing funnels without distraction.\r\n\r\n \r\n\r\nFor those keen to learn more, Google’s developer briefing is here.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":1306,"postFormat":"standard"};
dataLayer.push( dataLayer_content );
\r\n\r\n \tMobile-friendly considerations\r\n \tPage speed\r\n \tUse of HTTPS\r\n \tAvoiding the use of interstitials\r\n \tSafe browsing habits\r\n\r\n \r\n\r\nAnd these are ranked using a new scoring system in something Google calls Core Web Vitals.\r\n\r\n \r\n\r\nTo track these elements, there is a new Core Web Vitals report in Google Search Console, which replaces the previous speed reports. The scores and elements Google is paying attention to break down into:\r\n\r\n \r\n\r\n \tVisual stability with Cumulative Layout Shift (CLS): measures visual stability with pages not jumping around on load to achieve a CLS of less than 0.1.\r\n \tMeasuring loading performance with “Largest Contentful Paint (LCP),” which looks for your page to be fully formed within 2.5 seconds of when the page first starts loading.\r\n \tInteractivity with “First Input Delay (FID)” so that on an interaction, your server is allowing code to run quickly to return info to the browser rapidly with an FID of less than 100 milliseconds.\r\n\r\n \r\n\r\nWhile Google never releases the exact specifications of how its algorithms rank pages or how to increase your ranking, we conclude that this update is primarily about your coding techniques and reinforces the good behaviour we’ve been recommending for years.\r\n\r\n \r\n\r\nWe use the right tools from Google to guide our clients, particularly when it comes to SEO, and we’re already well underway to using Google Search Console with many. But, like so much in B2B marketing, this isn’t an exact science.\r\n\r\n \r\n\r\nBut the good news is the latest update doesn’t encourage any changes to your content strategy. Great, original content will always be ranked highly, so B2B marketers should focus on producing content related to their nurturing funnels without distraction.\r\n\r\n \r\n\r\nFor those keen to learn more, Google’s developer briefing is here.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":1306,"postFormat":"standard"};
dataLayer.push( dataLayer_content );
\r\n\r\nGoogle prioritises signals that relate mainly to coding and many have been considered before. This update is more about reprioritising them. The signals heavily featured in this update are:\r\n\r\n \r\n\r\n \tMobile-friendly considerations\r\n \tPage speed\r\n \tUse of HTTPS\r\n \tAvoiding the use of interstitials\r\n \tSafe browsing habits\r\n\r\n \r\n\r\nAnd these are ranked using a new scoring system in something Google calls Core Web Vitals.\r\n\r\n \r\n\r\nTo track these elements, there is a new Core Web Vitals report in Google Search Console, which replaces the previous speed reports. The scores and elements Google is paying attention to break down into:\r\n\r\n \r\n\r\n \tVisual stability with Cumulative Layout Shift (CLS): measures visual stability with pages not jumping around on load to achieve a CLS of less than 0.1.\r\n \tMeasuring loading performance with “Largest Contentful Paint (LCP),” which looks for your page to be fully formed within 2.5 seconds of when the page first starts loading.\r\n \tInteractivity with “First Input Delay (FID)” so that on an interaction, your server is allowing code to run quickly to return info to the browser rapidly with an FID of less than 100 milliseconds.\r\n\r\n \r\n\r\nWhile Google never releases the exact specifications of how its algorithms rank pages or how to increase your ranking, we conclude that this update is primarily about your coding techniques and reinforces the good behaviour we’ve been recommending for years.\r\n\r\n \r\n\r\nWe use the right tools from Google to guide our clients, particularly when it comes to SEO, and we’re already well underway to using Google Search Console with many. But, like so much in B2B marketing, this isn’t an exact science.\r\n\r\n \r\n\r\nBut the good news is the latest update doesn’t encourage any changes to your content strategy. Great, original content will always be ranked highly, so B2B marketers should focus on producing content related to their nurturing funnels without distraction.\r\n\r\n \r\n\r\nFor those keen to learn more, Google’s developer briefing is here.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":1306,"postFormat":"standard"};
dataLayer.push( dataLayer_content );
\r\n\r\nThe good news is that these latest changes from Google, known as the Page Experience update, are rolling out slowly. The search giant has already started the process and will be due for completion in August this year. This means there is still time to audit and correct your site in advance.\r\n\r\n \r\n\r\nGoogle prioritises signals that relate mainly to coding and many have been considered before. This update is more about reprioritising them. The signals heavily featured in this update are:\r\n\r\n \r\n\r\n \tMobile-friendly considerations\r\n \tPage speed\r\n \tUse of HTTPS\r\n \tAvoiding the use of interstitials\r\n \tSafe browsing habits\r\n\r\n \r\n\r\nAnd these are ranked using a new scoring system in something Google calls Core Web Vitals.\r\n\r\n \r\n\r\nTo track these elements, there is a new Core Web Vitals report in Google Search Console, which replaces the previous speed reports. The scores and elements Google is paying attention to break down into:\r\n\r\n \r\n\r\n \tVisual stability with Cumulative Layout Shift (CLS): measures visual stability with pages not jumping around on load to achieve a CLS of less than 0.1.\r\n \tMeasuring loading performance with “Largest Contentful Paint (LCP),” which looks for your page to be fully formed within 2.5 seconds of when the page first starts loading.\r\n \tInteractivity with “First Input Delay (FID)” so that on an interaction, your server is allowing code to run quickly to return info to the browser rapidly with an FID of less than 100 milliseconds.\r\n\r\n \r\n\r\nWhile Google never releases the exact specifications of how its algorithms rank pages or how to increase your ranking, we conclude that this update is primarily about your coding techniques and reinforces the good behaviour we’ve been recommending for years.\r\n\r\n \r\n\r\nWe use the right tools from Google to guide our clients, particularly when it comes to SEO, and we’re already well underway to using Google Search Console with many. But, like so much in B2B marketing, this isn’t an exact science.\r\n\r\n \r\n\r\nBut the good news is the latest update doesn’t encourage any changes to your content strategy. Great, original content will always be ranked highly, so B2B marketers should focus on producing content related to their nurturing funnels without distraction.\r\n\r\n \r\n\r\nFor those keen to learn more, Google’s developer briefing is here.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":1306,"postFormat":"standard"};
dataLayer.push( dataLayer_content );
\r\n\r\nWhat are the new signals?\r\n\r\n \r\n\r\nThe good news is that these latest changes from Google, known as the Page Experience update, are rolling out slowly. The search giant has already started the process and will be due for completion in August this year. This means there is still time to audit and correct your site in advance.\r\n\r\n \r\n\r\nGoogle prioritises signals that relate mainly to coding and many have been considered before. This update is more about reprioritising them. The signals heavily featured in this update are:\r\n\r\n \r\n\r\n \tMobile-friendly considerations\r\n \tPage speed\r\n \tUse of HTTPS\r\n \tAvoiding the use of interstitials\r\n \tSafe browsing habits\r\n\r\n \r\n\r\nAnd these are ranked using a new scoring system in something Google calls Core Web Vitals.\r\n\r\n \r\n\r\nTo track these elements, there is a new Core Web Vitals report in Google Search Console, which replaces the previous speed reports. The scores and elements Google is paying attention to break down into:\r\n\r\n \r\n\r\n \tVisual stability with Cumulative Layout Shift (CLS): measures visual stability with pages not jumping around on load to achieve a CLS of less than 0.1.\r\n \tMeasuring loading performance with “Largest Contentful Paint (LCP),” which looks for your page to be fully formed within 2.5 seconds of when the page first starts loading.\r\n \tInteractivity with “First Input Delay (FID)” so that on an interaction, your server is allowing code to run quickly to return info to the browser rapidly with an FID of less than 100 milliseconds.\r\n\r\n \r\n\r\nWhile Google never releases the exact specifications of how its algorithms rank pages or how to increase your ranking, we conclude that this update is primarily about your coding techniques and reinforces the good behaviour we’ve been recommending for years.\r\n\r\n \r\n\r\nWe use the right tools from Google to guide our clients, particularly when it comes to SEO, and we’re already well underway to using Google Search Console with many. But, like so much in B2B marketing, this isn’t an exact science.\r\n\r\n \r\n\r\nBut the good news is the latest update doesn’t encourage any changes to your content strategy. Great, original content will always be ranked highly, so B2B marketers should focus on producing content related to their nurturing funnels without distraction.\r\n\r\n \r\n\r\nFor those keen to learn more, Google’s developer briefing is here.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":1306,"postFormat":"standard"};
dataLayer.push( dataLayer_content );
\r\n\r\nLooking back at previous Google updates, they impacted large proportions of the web because sites were unprepared. The Panda update, for example, was developed to reduce the amount of low-quality content appearing in search results and affected 11.8% of all queries.\r\n\r\n \r\n\r\nWhat are the new signals?\r\n\r\n \r\n\r\nThe good news is that these latest changes from Google, known as the Page Experience update, are rolling out slowly. The search giant has already started the process and will be due for completion in August this year. This means there is still time to audit and correct your site in advance.\r\n\r\n \r\n\r\nGoogle prioritises signals that relate mainly to coding and many have been considered before. This update is more about reprioritising them. The signals heavily featured in this update are:\r\n\r\n \r\n\r\n \tMobile-friendly considerations\r\n \tPage speed\r\n \tUse of HTTPS\r\n \tAvoiding the use of interstitials\r\n \tSafe browsing habits\r\n\r\n \r\n\r\nAnd these are ranked using a new scoring system in something Google calls Core Web Vitals.\r\n\r\n \r\n\r\nTo track these elements, there is a new Core Web Vitals report in Google Search Console, which replaces the previous speed reports. The scores and elements Google is paying attention to break down into:\r\n\r\n \r\n\r\n \tVisual stability with Cumulative Layout Shift (CLS): measures visual stability with pages not jumping around on load to achieve a CLS of less than 0.1.\r\n \tMeasuring loading performance with “Largest Contentful Paint (LCP),” which looks for your page to be fully formed within 2.5 seconds of when the page first starts loading.\r\n \tInteractivity with “First Input Delay (FID)” so that on an interaction, your server is allowing code to run quickly to return info to the browser rapidly with an FID of less than 100 milliseconds.\r\n\r\n \r\n\r\nWhile Google never releases the exact specifications of how its algorithms rank pages or how to increase your ranking, we conclude that this update is primarily about your coding techniques and reinforces the good behaviour we’ve been recommending for years.\r\n\r\n \r\n\r\nWe use the right tools from Google to guide our clients, particularly when it comes to SEO, and we’re already well underway to using Google Search Console with many. But, like so much in B2B marketing, this isn’t an exact science.\r\n\r\n \r\n\r\nBut the good news is the latest update doesn’t encourage any changes to your content strategy. Great, original content will always be ranked highly, so B2B marketers should focus on producing content related to their nurturing funnels without distraction.\r\n\r\n \r\n\r\nFor those keen to learn more, Google’s developer briefing is here.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":1306,"postFormat":"standard"};
dataLayer.push( dataLayer_content );
\r\n\r\nHistorically, algorithm updates have impacted vast swathes of the web and driven changes in web design that mean other search engines, such as Bing, Yandex and others, soon pay attention to similar signals.\r\n\r\n \r\n\r\nLooking back at previous Google updates, they impacted large proportions of the web because sites were unprepared. The Panda update, for example, was developed to reduce the amount of low-quality content appearing in search results and affected 11.8% of all queries.\r\n\r\n \r\n\r\nWhat are the new signals?\r\n\r\n \r\n\r\nThe good news is that these latest changes from Google, known as the Page Experience update, are rolling out slowly. The search giant has already started the process and will be due for completion in August this year. This means there is still time to audit and correct your site in advance.\r\n\r\n \r\n\r\nGoogle prioritises signals that relate mainly to coding and many have been considered before. This update is more about reprioritising them. The signals heavily featured in this update are:\r\n\r\n \r\n\r\n \tMobile-friendly considerations\r\n \tPage speed\r\n \tUse of HTTPS\r\n \tAvoiding the use of interstitials\r\n \tSafe browsing habits\r\n\r\n \r\n\r\nAnd these are ranked using a new scoring system in something Google calls Core Web Vitals.\r\n\r\n \r\n\r\nTo track these elements, there is a new Core Web Vitals report in Google Search Console, which replaces the previous speed reports. The scores and elements Google is paying attention to break down into:\r\n\r\n \r\n\r\n \tVisual stability with Cumulative Layout Shift (CLS): measures visual stability with pages not jumping around on load to achieve a CLS of less than 0.1.\r\n \tMeasuring loading performance with “Largest Contentful Paint (LCP),” which looks for your page to be fully formed within 2.5 seconds of when the page first starts loading.\r\n \tInteractivity with “First Input Delay (FID)” so that on an interaction, your server is allowing code to run quickly to return info to the browser rapidly with an FID of less than 100 milliseconds.\r\n\r\n \r\n\r\nWhile Google never releases the exact specifications of how its algorithms rank pages or how to increase your ranking, we conclude that this update is primarily about your coding techniques and reinforces the good behaviour we’ve been recommending for years.\r\n\r\n \r\n\r\nWe use the right tools from Google to guide our clients, particularly when it comes to SEO, and we’re already well underway to using Google Search Console with many. But, like so much in B2B marketing, this isn’t an exact science.\r\n\r\n \r\n\r\nBut the good news is the latest update doesn’t encourage any changes to your content strategy. Great, original content will always be ranked highly, so B2B marketers should focus on producing content related to their nurturing funnels without distraction.\r\n\r\n \r\n\r\nFor those keen to learn more, Google’s developer briefing is here.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":1306,"postFormat":"standard"};
dataLayer.push( dataLayer_content );
\r\n\r\nHowever, unlike previous updates, this time Google has provided more details and tools to allow B2B marketers to evaluate and fix any aspects of their sites so that they are not caught out.\r\n\r\n \r\n\r\nHistorically, algorithm updates have impacted vast swathes of the web and driven changes in web design that mean other search engines, such as Bing, Yandex and others, soon pay attention to similar signals.\r\n\r\n \r\n\r\nLooking back at previous Google updates, they impacted large proportions of the web because sites were unprepared. The Panda update, for example, was developed to reduce the amount of low-quality content appearing in search results and affected 11.8% of all queries.\r\n\r\n \r\n\r\nWhat are the new signals?\r\n\r\n \r\n\r\nThe good news is that these latest changes from Google, known as the Page Experience update, are rolling out slowly. The search giant has already started the process and will be due for completion in August this year. This means there is still time to audit and correct your site in advance.\r\n\r\n \r\n\r\nGoogle prioritises signals that relate mainly to coding and many have been considered before. This update is more about reprioritising them. The signals heavily featured in this update are:\r\n\r\n \r\n\r\n \tMobile-friendly considerations\r\n \tPage speed\r\n \tUse of HTTPS\r\n \tAvoiding the use of interstitials\r\n \tSafe browsing habits\r\n\r\n \r\n\r\nAnd these are ranked using a new scoring system in something Google calls Core Web Vitals.\r\n\r\n \r\n\r\nTo track these elements, there is a new Core Web Vitals report in Google Search Console, which replaces the previous speed reports. The scores and elements Google is paying attention to break down into:\r\n\r\n \r\n\r\n \tVisual stability with Cumulative Layout Shift (CLS): measures visual stability with pages not jumping around on load to achieve a CLS of less than 0.1.\r\n \tMeasuring loading performance with “Largest Contentful Paint (LCP),” which looks for your page to be fully formed within 2.5 seconds of when the page first starts loading.\r\n \tInteractivity with “First Input Delay (FID)” so that on an interaction, your server is allowing code to run quickly to return info to the browser rapidly with an FID of less than 100 milliseconds.\r\n\r\n \r\n\r\nWhile Google never releases the exact specifications of how its algorithms rank pages or how to increase your ranking, we conclude that this update is primarily about your coding techniques and reinforces the good behaviour we’ve been recommending for years.\r\n\r\n \r\n\r\nWe use the right tools from Google to guide our clients, particularly when it comes to SEO, and we’re already well underway to using Google Search Console with many. But, like so much in B2B marketing, this isn’t an exact science.\r\n\r\n \r\n\r\nBut the good news is the latest update doesn’t encourage any changes to your content strategy. Great, original content will always be ranked highly, so B2B marketers should focus on producing content related to their nurturing funnels without distraction.\r\n\r\n \r\n\r\nFor those keen to learn more, Google’s developer briefing is here.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":1306,"postFormat":"standard"};
dataLayer.push( dataLayer_content );
\r\n\r\nAt the end of May this year, Google provided advanced notice of a shake-up in how it ranks search engine results to penalise those with poor user experience.\r\n\r\n \r\n\r\nHowever, unlike previous updates, this time Google has provided more details and tools to allow B2B marketers to evaluate and fix any aspects of their sites so that they are not caught out.\r\n\r\n \r\n\r\nHistorically, algorithm updates have impacted vast swathes of the web and driven changes in web design that mean other search engines, such as Bing, Yandex and others, soon pay attention to similar signals.\r\n\r\n \r\n\r\nLooking back at previous Google updates, they impacted large proportions of the web because sites were unprepared. The Panda update, for example, was developed to reduce the amount of low-quality content appearing in search results and affected 11.8% of all queries.\r\n\r\n \r\n\r\nWhat are the new signals?\r\n\r\n \r\n\r\nThe good news is that these latest changes from Google, known as the Page Experience update, are rolling out slowly. The search giant has already started the process and will be due for completion in August this year. This means there is still time to audit and correct your site in advance.\r\n\r\n \r\n\r\nGoogle prioritises signals that relate mainly to coding and many have been considered before. This update is more about reprioritising them. The signals heavily featured in this update are:\r\n\r\n \r\n\r\n \tMobile-friendly considerations\r\n \tPage speed\r\n \tUse of HTTPS\r\n \tAvoiding the use of interstitials\r\n \tSafe browsing habits\r\n\r\n \r\n\r\nAnd these are ranked using a new scoring system in something Google calls Core Web Vitals.\r\n\r\n \r\n\r\nTo track these elements, there is a new Core Web Vitals report in Google Search Console, which replaces the previous speed reports. The scores and elements Google is paying attention to break down into:\r\n\r\n \r\n\r\n \tVisual stability with Cumulative Layout Shift (CLS): measures visual stability with pages not jumping around on load to achieve a CLS of less than 0.1.\r\n \tMeasuring loading performance with “Largest Contentful Paint (LCP),” which looks for your page to be fully formed within 2.5 seconds of when the page first starts loading.\r\n \tInteractivity with “First Input Delay (FID)” so that on an interaction, your server is allowing code to run quickly to return info to the browser rapidly with an FID of less than 100 milliseconds.\r\n\r\n \r\n\r\nWhile Google never releases the exact specifications of how its algorithms rank pages or how to increase your ranking, we conclude that this update is primarily about your coding techniques and reinforces the good behaviour we’ve been recommending for years.\r\n\r\n \r\n\r\nWe use the right tools from Google to guide our clients, particularly when it comes to SEO, and we’re already well underway to using Google Search Console with many. But, like so much in B2B marketing, this isn’t an exact science.\r\n\r\n \r\n\r\nBut the good news is the latest update doesn’t encourage any changes to your content strategy. Great, original content will always be ranked highly, so B2B marketers should focus on producing content related to their nurturing funnels without distraction.\r\n\r\n \r\n\r\nFor those keen to learn more, Google’s developer briefing is here.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":1306,"postFormat":"standard"};
dataLayer.push( dataLayer_content );
At the end of May this year, Google provided advanced notice of a shake-up in how it ranks search engine results to penalise those with poor user experience.
However, unlike previous updates, this time Google has provided more details and tools to allow B2B marketers to evaluate and fix any aspects of their sites so that they are not caught out.
Historically, algorithm updates have impacted vast swathes of the web and driven changes in web design that mean other search engines, such as Bing, Yandex and others, soon pay attention to similar signals.
Looking back at previous Google updates, they impacted large proportions of the web because sites were unprepared. The Panda update, for example, was developed to reduce the amount of low-quality content appearing in search results and affected 11.8% of all queries.
What are the new signals?
The good news is that these latest changes from Google, known as the Page Experience update, are rolling out slowly. The search giant has already started the process and will be due for completion in August this year. This means there is still time to audit and correct your site in advance.
Google prioritises signals that relate mainly to coding and many have been considered before. This update is more about reprioritising them. The signals heavily featured in this update are:
Mobile-friendly considerations
Page speed
Use of HTTPS
Avoiding the use of interstitials
Safe browsing habits
And these are ranked using a new scoring system in something Google calls Core Web Vitals.
Visual stability with Cumulative Layout Shift (CLS): measures visual stability with pages not jumping around on load to achieve a CLS of less than 0.1.
Measuring loading performance with “Largest Contentful Paint (LCP),” which looks for your page to be fully formed within 2.5 seconds of when the page first starts loading.
Interactivity with “First Input Delay (FID)” so that on an interaction, your server is allowing code to run quickly to return info to the browser rapidly with an FID of less than 100 milliseconds.
While Google never releases the exact specifications of how its algorithms rank pages or how to increase your ranking, we conclude that this update is primarily about your coding techniques and reinforces the good behaviour we’ve been recommending for years.
We use the right tools from Google to guide our clients, particularly when it comes to SEO, and we’re already well underway to using Google Search Console with many. But, like so much in B2B marketing, this isn’t an exact science.
But the good news is the latest update doesn’t encourage any changes to your content strategy. Great, original content will always be ranked highly, so B2B marketers should focus on producing content related to their nurturing funnels without distraction.
An IDM-qualified senior sales and marketing professional who has held board positions in various marketing agencies since 2005. Although he claims not to look old enough, the emerging silver locks tell a different story.
As MD, founder and owner of Velo, his role is to lead the agency maintaining our quality standards to be the level that means we continue to be built on recommendation.
He has a particular focus on new business, overseeing all our client relationships and leading our strategy function to make sure that our team has the skills and capabilities that our clients need, so we continue always craft great work to be proud of.
Find him on LinkedIn here.
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