\r\n\r\nIt’s not just about being there — it’s about being seen\r\n\r\n \r\n\r\nSocial media has become an extension of the event experience. Announcements before, updates during, and reflections after all matter. An invitation to meet at your stand or a thoughtful LinkedIn post can reach further than the venue itself.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":6265,"postFormat":"standard"}; dataLayer.push( dataLayer_content ); \r\n\r\n \r\n\r\n \r\n\r\nIt’s not just about being there — it’s about being seen\r\n\r\n \r\n\r\nSocial media has become an extension of the event experience. Announcements before, updates during, and reflections after all matter. An invitation to meet at your stand or a thoughtful LinkedIn post can reach further than the venue itself.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":6265,"postFormat":"standard"}; dataLayer.push( dataLayer_content ); \r\n\r\nIt’s now common to see laptops open and Teams calls happening between sessions. For many, events are part of a working day, not a full-day escape. That means capturing attention is harder - and pre-event marketing is just as important as stand design.\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\nIt’s not just about being there — it’s about being seen\r\n\r\n \r\n\r\nSocial media has become an extension of the event experience. Announcements before, updates during, and reflections after all matter. An invitation to meet at your stand or a thoughtful LinkedIn post can reach further than the venue itself.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":6265,"postFormat":"standard"}; dataLayer.push( dataLayer_content ); \r\n\r\nHybrid days, hybrid behaviours\r\n\r\n \r\n\r\nIt’s now common to see laptops open and Teams calls happening between sessions. For many, events are part of a working day, not a full-day escape. That means capturing attention is harder - and pre-event marketing is just as important as stand design.\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\nIt’s not just about being there — it’s about being seen\r\n\r\n \r\n\r\nSocial media has become an extension of the event experience. Announcements before, updates during, and reflections after all matter. An invitation to meet at your stand or a thoughtful LinkedIn post can reach further than the venue itself.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":6265,"postFormat":"standard"}; dataLayer.push( dataLayer_content ); \r\n\r\n \r\n\r\n \r\n\r\nHybrid days, hybrid behaviours\r\n\r\n \r\n\r\nIt’s now common to see laptops open and Teams calls happening between sessions. For many, events are part of a working day, not a full-day escape. That means capturing attention is harder - and pre-event marketing is just as important as stand design.\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\nIt’s not just about being there — it’s about being seen\r\n\r\n \r\n\r\nSocial media has become an extension of the event experience. Announcements before, updates during, and reflections after all matter. An invitation to meet at your stand or a thoughtful LinkedIn post can reach further than the venue itself.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":6265,"postFormat":"standard"}; dataLayer.push( dataLayer_content ); \r\n\r\nEvents may feel quieter, but that doesn’t mean they’re less valuable. The volume of visitors might be lower, but the value of each conversation is higher. Attendees ask sharper questions, expect deeper answers, and are more selective with their time.\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\nHybrid days, hybrid behaviours\r\n\r\n \r\n\r\nIt’s now common to see laptops open and Teams calls happening between sessions. For many, events are part of a working day, not a full-day escape. That means capturing attention is harder - and pre-event marketing is just as important as stand design.\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\nIt’s not just about being there — it’s about being seen\r\n\r\n \r\n\r\nSocial media has become an extension of the event experience. Announcements before, updates during, and reflections after all matter. An invitation to meet at your stand or a thoughtful LinkedIn post can reach further than the venue itself.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":6265,"postFormat":"standard"}; dataLayer.push( dataLayer_content ); \r\n\r\nQuality over quantity\r\n\r\n \r\n\r\nEvents may feel quieter, but that doesn’t mean they’re less valuable. The volume of visitors might be lower, but the value of each conversation is higher. Attendees ask sharper questions, expect deeper answers, and are more selective with their time.\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\nHybrid days, hybrid behaviours\r\n\r\n \r\n\r\nIt’s now common to see laptops open and Teams calls happening between sessions. For many, events are part of a working day, not a full-day escape. That means capturing attention is harder - and pre-event marketing is just as important as stand design.\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\nIt’s not just about being there — it’s about being seen\r\n\r\n \r\n\r\nSocial media has become an extension of the event experience. Announcements before, updates during, and reflections after all matter. An invitation to meet at your stand or a thoughtful LinkedIn post can reach further than the venue itself.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":6265,"postFormat":"standard"}; dataLayer.push( dataLayer_content ); \r\n\r\n \r\n\r\n \r\n\r\nQuality over quantity\r\n\r\n \r\n\r\nEvents may feel quieter, but that doesn’t mean they’re less valuable. The volume of visitors might be lower, but the value of each conversation is higher. Attendees ask sharper questions, expect deeper answers, and are more selective with their time.\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\nHybrid days, hybrid behaviours\r\n\r\n \r\n\r\nIt’s now common to see laptops open and Teams calls happening between sessions. For many, events are part of a working day, not a full-day escape. That means capturing attention is harder - and pre-event marketing is just as important as stand design.\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\nIt’s not just about being there — it’s about being seen\r\n\r\n \r\n\r\nSocial media has become an extension of the event experience. Announcements before, updates during, and reflections after all matter. An invitation to meet at your stand or a thoughtful LinkedIn post can reach further than the venue itself.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":6265,"postFormat":"standard"}; dataLayer.push( dataLayer_content ); \r\n\r\nDelegates are now more focused, time-conscious and intentional. The all-day wanderer has become the purposeful drop-in. Decision-makers arrive with a shortlist, not a shopping bag. They're there to solve, learn or meet - not just browse.\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\nQuality over quantity\r\n\r\n \r\n\r\nEvents may feel quieter, but that doesn’t mean they’re less valuable. The volume of visitors might be lower, but the value of each conversation is higher. Attendees ask sharper questions, expect deeper answers, and are more selective with their time.\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\nHybrid days, hybrid behaviours\r\n\r\n \r\n\r\nIt’s now common to see laptops open and Teams calls happening between sessions. For many, events are part of a working day, not a full-day escape. That means capturing attention is harder - and pre-event marketing is just as important as stand design.\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\nIt’s not just about being there — it’s about being seen\r\n\r\n \r\n\r\nSocial media has become an extension of the event experience. Announcements before, updates during, and reflections after all matter. An invitation to meet at your stand or a thoughtful LinkedIn post can reach further than the venue itself.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":6265,"postFormat":"standard"}; dataLayer.push( dataLayer_content ); \r\n\r\nA different kind of attendee\r\n\r\n \r\n\r\nDelegates are now more focused, time-conscious and intentional. The all-day wanderer has become the purposeful drop-in. Decision-makers arrive with a shortlist, not a shopping bag. They're there to solve, learn or meet - not just browse.\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\nQuality over quantity\r\n\r\n \r\n\r\nEvents may feel quieter, but that doesn’t mean they’re less valuable. The volume of visitors might be lower, but the value of each conversation is higher. Attendees ask sharper questions, expect deeper answers, and are more selective with their time.\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\nHybrid days, hybrid behaviours\r\n\r\n \r\n\r\nIt’s now common to see laptops open and Teams calls happening between sessions. For many, events are part of a working day, not a full-day escape. That means capturing attention is harder - and pre-event marketing is just as important as stand design.\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\nIt’s not just about being there — it’s about being seen\r\n\r\n \r\n\r\nSocial media has become an extension of the event experience. Announcements before, updates during, and reflections after all matter. An invitation to meet at your stand or a thoughtful LinkedIn post can reach further than the venue itself.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":6265,"postFormat":"standard"}; dataLayer.push( dataLayer_content ); \r\n\r\n \r\n\r\n \r\n\r\nA different kind of attendee\r\n\r\n \r\n\r\nDelegates are now more focused, time-conscious and intentional. The all-day wanderer has become the purposeful drop-in. Decision-makers arrive with a shortlist, not a shopping bag. They're there to solve, learn or meet - not just browse.\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\nQuality over quantity\r\n\r\n \r\n\r\nEvents may feel quieter, but that doesn’t mean they’re less valuable. The volume of visitors might be lower, but the value of each conversation is higher. Attendees ask sharper questions, expect deeper answers, and are more selective with their time.\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\nHybrid days, hybrid behaviours\r\n\r\n \r\n\r\nIt’s now common to see laptops open and Teams calls happening between sessions. For many, events are part of a working day, not a full-day escape. That means capturing attention is harder - and pre-event marketing is just as important as stand design.\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\nIt’s not just about being there — it’s about being seen\r\n\r\n \r\n\r\nSocial media has become an extension of the event experience. Announcements before, updates during, and reflections after all matter. An invitation to meet at your stand or a thoughtful LinkedIn post can reach further than the venue itself.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":6265,"postFormat":"standard"}; dataLayer.push( dataLayer_content ); \r\n\r\nThere’s been a quiet shift in how people experience B2B events. While the venues, speakers and lanyards remain, the way attendees approach the day has changed.\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\nA different kind of attendee\r\n\r\n \r\n\r\nDelegates are now more focused, time-conscious and intentional. The all-day wanderer has become the purposeful drop-in. Decision-makers arrive with a shortlist, not a shopping bag. They're there to solve, learn or meet - not just browse.\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\nQuality over quantity\r\n\r\n \r\n\r\nEvents may feel quieter, but that doesn’t mean they’re less valuable. The volume of visitors might be lower, but the value of each conversation is higher. Attendees ask sharper questions, expect deeper answers, and are more selective with their time.\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\nHybrid days, hybrid behaviours\r\n\r\n \r\n\r\nIt’s now common to see laptops open and Teams calls happening between sessions. For many, events are part of a working day, not a full-day escape. That means capturing attention is harder - and pre-event marketing is just as important as stand design.\r\n\r\n \r\n\r\n \r\n\r\n \r\n\r\nIt’s not just about being there — it’s about being seen\r\n\r\n \r\n\r\nSocial media has become an extension of the event experience. Announcements before, updates during, and reflections after all matter. An invitation to meet at your stand or a thoughtful LinkedIn post can reach further than the venue itself.\r\n\r\n"}},"postCountOnPage":1,"postCountTotal":1,"postID":6265,"postFormat":"standard"}; dataLayer.push( dataLayer_content );

B2B marketing insights for those targeting a niche / B2B Campaigns / Ready to make the most of your next event?

Ready to make the most of your next event?

Velo B2B Campaigns, B2B Strategy

There’s been a quiet shift in how people experience B2B events. While the venues, speakers and lanyards remain, the way attendees approach the day has changed.

A different kind of attendee

Delegates are now more focused, time-conscious and intentional. The all-day wanderer has become the purposeful drop-in. Decision-makers arrive with a shortlist, not a shopping bag. They’re there to solve, learn or meet – not just browse.

Quality over quantity

Events may feel quieter, but that doesn’t mean they’re less valuable. The volume of visitors might be lower, but the value of each conversation is higher. Attendees ask sharper questions, expect deeper answers, and are more selective with their time.

Hybrid days, hybrid behaviours

It’s now common to see laptops open and Teams calls happening between sessions. For many, events are part of a working day, not a full-day escape. That means capturing attention is harder – and pre-event marketing is just as important as stand design.

It’s not just about being there — it’s about being seen

Social media has become an extension of the event experience. Announcements before, updates during, and reflections after all matter. An invitation to meet at your stand or a thoughtful LinkedIn post can reach further than the venue itself.

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