Tag: Technology

21st April 2022

Elizabeth Reynolds-Horne

Brand Comms // Content Marketing // Customer Experience // Technology

Why successful B2B technology companies are investing in customer success stories – and how you can too

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14th April 2022

Paul Crabtree

Brand Comms // Technology

B2B technology companies should include sustainability messaging as part of your brand positioning. But how?

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21st March 2022

Diwakar Redhu

Content Marketing // Integrated Marketing // Technology

What does the rise in Connected TVs mean for B2B marketers? Is this a new channel to be considered?

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10th March 2022

Louise Mantle

marketing automation // marketo // Technology

Unlocking the full potential of Marketo for B2B marketing

This article outlines some of the best ways we’ve found in unlocking the full potential of Marketo for B2B marketing.

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18th January 2022

Paul Crabtree

Customer Experience // Integrated Marketing // Technology

What are the top marketing challenges facing technology businesses and how to fix them?

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3rd December 2021

Paul Crabtree

Brand Comms // Content Marketing // HR // Technology

Are changes in the HR space evolving the way products and services will be bought and sold forever?

Velo is recognising significant changes in how buyers research, select and procure B2B services and none-more so than around HR services where roles, responsibilities, priorities and challenges have changed completely in comparison to pre-covid times.

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23rd November 2021

Corey Waters

Analytics // B2B Marketing // Data // Technology

Is data gathering as tiresome as it seems, or do we just need better tools?

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24th September 2021

Gayle Kennedy

Content Marketing // Customer Advocacy // Industrial // Podcast // Professional Services // Technology

How to create a B2B podcast series – and why you should

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20th September 2021

Rene Power

B2B content // Brand Comms // Customer Experience // Industrial // Professional Services // Technology

Crafting creating and engaging storytelling for B2B marketing. Part 2: The process of storytelling.

Crafting creating and engaging storytelling for B2B marketing Part 2: The process of storytelling

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1st September 2021

Rene Power

Brand Comms // Customer Experience // Industrial // Professional Services // Technology

Crafting creating and engaging storytelling for B2B marketing. Part 1: Understanding why story works.

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