Tag: Sage

23rd February 2022

Paul Crabtree

Brand Comms // Customer Advocacy // Customer Experience // Sage

Social media sharing is about the who, not the what: An advocate marketer’s perspective

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16th February 2022

Paul Crabtree

Brand Comms // Customer Experience // Sage

Why proper customer advocacy programs need to be more than just customer stories in b2b marketing

In a world where more and more buyer research is conducted online, they are a valuable part of the B2B marketer’s tool kit, offering real, tangible authenticity to a companies’ claims when they are developed and used correctly.

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