Tag: Customer Experience

27th May 2022

Simon Watson

B2B events // Customer Experience // Events // Exhibitions // Trade shows

Essential considerations when designing an effective B2B marketing exhibition stand and experience

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5th May 2022

Sarah Rowntree

Content Marketing // Customer Experience // Professional Services

How to design customer success stories that transform your professional services B2B marketing 

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21st April 2022

Elizabeth Reynolds-Horne

Brand Comms // Content Marketing // Customer Experience // Technology

Why successful B2B technology companies are investing in customer success stories – and how you can too

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2nd March 2022

Helena Martin

Content Marketing // Customer Experience

10 things pancakes and content have in common

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23rd February 2022

Paul Crabtree

Brand Comms // Customer Advocacy // Customer Experience // Sage

Social media sharing is about the who, not the what: An advocate marketer’s perspective

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16th February 2022

Paul Crabtree

Brand Comms // Customer Experience // Sage

Why proper customer advocacy programs need to be more than just customer stories in b2b marketing

In a world where more and more buyer research is conducted online, they are a valuable part of the B2B marketer’s tool kit, offering real, tangible authenticity to a companies’ claims when they are developed and used correctly.

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28th January 2022

Paul Crabtree

Content Marketing // Customer Experience // Integrated Marketing // Professional Services

What problems are professional services companies facing when it comes to growth and how to address them?

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18th January 2022

Paul Crabtree

Customer Experience // Integrated Marketing // Technology

What are the top marketing challenges facing technology businesses and how to fix them?

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15th November 2021

Nick Taylor

Brand Comms // Customer Experience // Integrated Marketing // Understanding Customers

Why do b2b marketers need to go much deeper to understand their customers? Making the case for expanded Buyer Personas.

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30th September 2021

Rene Power

Brand Comms // Content Marketing // Customer Experience

Crafting creating and engaging storytelling for B2B marketing. Part 3: Specifics of making your storytelling resonate.

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