Tag: Customer Experience

Lottie O'Donoghue

B2B Content Marketing // B2B Storytelling // B2B Strategy // Customer Advocacy // Customer Experience // Industrial // Professional Services

How to make sure your B2B success story gets signed off 

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Paul Crabtree

B2B Strategy // Customer Experience

Do pitches feature in your buying journey? It’s time for recommendations. 

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Elizabeth Reynolds-Horne

B2B Branding // B2B Strategy // Customer Advocacy // Customer Experience

Why customer advocacy programs in B2B marketing should be more than just customer stories

In a world where more and more buyer research is conducted online, they are a valuable part of the B2B marketer’s tool kit, offering real, tangible authenticity to a companies’ claims when they are developed and used correctly.

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Helena Martin

B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

Should you be thinking about the metaverse as a B2B marketer yet?

What opportunities does the metaverse present to B2B marketers?

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Alexandra Haider

B2B Campaigns // Customer Experience // MarTech

Is there a place for WhatsApp for Business in B2B marketing?

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Simon Watson

B2B Events // Customer Experience

Essential considerations when designing an effective B2B marketing exhibition stand and experience

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Sarah Rowntree

B2B Content Marketing // Customer Experience // Professional Services

How to design customer success stories that transform your professional services B2B marketing 

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Elizabeth Reynolds-Horne

B2B Branding // B2B Content Marketing // Customer Experience // Technology

Why successful B2B technology companies are investing in customer success stories – and how you can too

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Helena Martin

B2B Content Marketing // Customer Experience

10 things pancakes and content have in common

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Paul Crabtree

B2B Branding // Customer Advocacy // Customer Experience

Social media sharing is about the who, not the what: An advocate marketer’s perspective

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