Tag: Customer Experience
Why customer advocacy programs in B2B marketing should be more than just customer stories
In a world where more and more buyer research is conducted online, they are a valuable part of the B2B marketer’s tool kit, offering real, tangible authenticity to a companies’ claims when they are developed and used correctly.Read more
Should you be thinking about the metaverse as a B2B marketer yet?
What opportunities does the metaverse present to B2B marketers?Read more
Essential considerations when designing an effective B2B marketing exhibition stand and experienceRead more
How to design customer success stories that transform your professional services B2B marketingRead more
Why successful B2B technology companies are investing in customer success stories – and how you can tooRead more