Tag: Customer Experience

16th October 2022

Helena Martin

B2B Storytelling // Customer Experience // Industrial // Professional Services // Technology

Should you be thinking about the metaverse as a B2B marketer yet?

What opportunities does the metaverse present to B2B marketers?

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27th September 2022

Alexandra Haider

B2B Campaigns // Customer Experience // MarTech

Is there a place for WhatsApp for Business in B2B marketing?

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27th May 2022

Simon Watson

B2B Events // Customer Experience

Essential considerations when designing an effective B2B marketing exhibition stand and experience

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5th May 2022

Sarah Rowntree

B2B Content Marketing // Customer Experience // Professional Services

How to design customer success stories that transform your professional services B2B marketing 

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21st April 2022

Elizabeth Reynolds-Horne

B2B Branding // B2B Content Marketing // Customer Experience // Technology

Why successful B2B technology companies are investing in customer success stories – and how you can too

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2nd March 2022

Helena Martin

B2B Content Marketing // Customer Experience

10 things pancakes and content have in common

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23rd February 2022

Paul Crabtree

B2B Branding // Customer Advocacy // Customer Experience

Social media sharing is about the who, not the what: An advocate marketer’s perspective

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16th February 2022

Paul Crabtree

B2B Branding // B2B Strategy // Customer Experience

Why proper customer advocacy programs need to be more than just customer stories in b2b marketing

In a world where more and more buyer research is conducted online, they are a valuable part of the B2B marketer’s tool kit, offering real, tangible authenticity to a companies’ claims when they are developed and used correctly.

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28th January 2022

Paul Crabtree

B2B Campaigns // B2B Content Marketing // Customer Experience // Professional Services

What problems are professional services companies facing when it comes to growth and how to address them?

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18th January 2022

Paul Crabtree

ABM Programs // B2B Campaigns // Customer Experience // Technology

What are the top marketing challenges facing technology businesses and how to fix them?

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