Tag: Brand Comms

21st April 2022

Elizabeth Reynolds-Horne

Brand Comms // Content Marketing // Customer Experience // Technology

Why successful B2B technology companies are investing in customer success stories – and how you can too

Read more

14th April 2022

Paul Crabtree

Brand Comms // Technology

B2B technology companies should include sustainability messaging as part of your brand positioning. But how?

Read more

25th March 2022

Gayle Kennedy

Brand // Brand Building // Brand Comms // Brand Strategy

Brand marketing is back! What B2B marketers need to know…

Read more

23rd February 2022

Paul Crabtree

Brand Comms // Customer Advocacy // Customer Experience // Sage

Social media sharing is about the who, not the what: An advocate marketer’s perspective

Read more

16th February 2022

Paul Crabtree

Brand Comms // Customer Experience // Sage

Why proper customer advocacy programs need to be more than just customer stories in b2b marketing

In a world where more and more buyer research is conducted online, they are a valuable part of the B2B marketer’s tool kit, offering real, tangible authenticity to a companies’ claims when they are developed and used correctly.

Read more

4th February 2022

Matt Scutt

Brand Comms

Building a B2B brand identity to be proud of – the importance of clarity, coherence, relevance and consistency

Read more

7th January 2022

Paul Crabtree

Brand Comms // Industrial // Integrated Marketing

What are the 5 main challenges for b2b industrial marketing?

Read more

3rd December 2021

Paul Crabtree

Brand Comms // Content Marketing // HR // Technology

Are changes in the HR space evolving the way products and services will be bought and sold forever?

Velo is recognising significant changes in how buyers research, select and procure B2B services and none-more so than around HR services where roles, responsibilities, priorities and challenges have changed completely in comparison to pre-covid times.

Read more

15th November 2021

Nick Taylor

Brand Comms // Customer Experience // Integrated Marketing // Understanding Customers

Why do b2b marketers need to go much deeper to understand their customers? Making the case for expanded Buyer Personas.

Read more

30th September 2021

Rene Power

Brand Comms // Content Marketing // Customer Experience

Crafting creating and engaging storytelling for B2B marketing. Part 3: Specifics of making your storytelling resonate.

Read more
Load More...

Sign-up for our Velo Voice emails with the latest in B2B marketing