Tag: Brand Comms
21st April 2022
Why successful B2B technology companies are investing in customer success stories – and how you can too
Read more14th April 2022
B2B technology companies should include sustainability messaging as part of your brand positioning. But how?
Read more25th March 2022
Brand marketing is back! What B2B marketers need to know…
Read more23rd February 2022
Social media sharing is about the who, not the what: An advocate marketer’s perspective
Read more16th February 2022
Why proper customer advocacy programs need to be more than just customer stories in b2b marketing
In a world where more and more buyer research is conducted online, they are a valuable part of the B2B marketer’s tool kit, offering real, tangible authenticity to a companies’ claims when they are developed and used correctly.
Read more4th February 2022
Building a B2B brand identity to be proud of – the importance of clarity, coherence, relevance and consistency
Read more7th January 2022
What are the 5 main challenges for b2b industrial marketing?
Read more3rd December 2021
Are changes in the HR space evolving the way products and services will be bought and sold forever?
Velo is recognising significant changes in how buyers research, select and procure B2B services and none-more so than around HR services where roles, responsibilities, priorities and challenges have changed completely in comparison to pre-covid times.
Read more15th November 2021
Why do b2b marketers need to go much deeper to understand their customers? Making the case for expanded Buyer Personas.
Read more30th September 2021
Crafting creating and engaging storytelling for B2B marketing. Part 3: Specifics of making your storytelling resonate.
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