Tag: B2B Strategy

20th June 2022

Gayle Kennedy

B2B Content Marketing // B2B Creative // B2B Storytelling // B2B Strategy // Industrial // Professional Services // Technology

Creative takes the spotlight! What B2B marketers need to know…

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8th June 2022

Paul Crabtree

B2B Branding // B2B Content Marketing // B2B Strategy // Industrial

How industrial b2b companies can attract more sales ready leads through more effective marketing

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14th April 2022

Paul Crabtree

B2B Branding // B2B Storytelling // B2B Strategy // Technology

B2B technology companies should include sustainability messaging as part of your brand positioning. But how?

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25th March 2022

Gayle Kennedy

B2B Branding // B2B Strategy

Brand marketing is back! What B2B marketers need to know…

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16th February 2022

Paul Crabtree

B2B Branding // B2B Strategy // Customer Experience

Why proper customer advocacy programs need to be more than just customer stories in b2b marketing

In a world where more and more buyer research is conducted online, they are a valuable part of the B2B marketer’s tool kit, offering real, tangible authenticity to a companies’ claims when they are developed and used correctly.

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4th February 2022

Matt Scutt

B2B Branding // B2B Strategy

Building a B2B brand identity to be proud of – the importance of clarity, coherence, relevance and consistency

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21st January 2022

Sam Willoughby

B2B Events // B2B Strategy

Why an experiential event should be part of your thinking as a B2B marketer in 2022

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7th January 2022

Paul Crabtree

B2B Branding // B2B Campaigns // B2B Strategy // Industrial

What are the 5 main challenges for b2b industrial marketing?

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15th November 2021

Nick Taylor

B2B Branding // B2B Campaigns // B2B Strategy // Customer Experience

Why do b2b marketers need to go much deeper to understand their customers? Making the case for expanded Buyer Personas.

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